VP of Marketing

WealthPlus • New York, NY

16h • Onsite

About The Position

WealthPlus is a unified workplace benefits platform focused on making employee financial wellness and plan management simpler, more flexible, and more accessible. The Vice President of Marketing will lead marketing strategy and execution across brand, communications, digital marketing, events, demand generation, product marketing, and sales enablement. The role works closely with Sales, Product, Technology, and executive leadership to strengthen WealthPlus’ market position, support revenue growth, and build a scalable marketing function.

Requirements

• 10+ years of marketing experience with senior leadership responsibility.
• Strong experience across brand, demand generation, digital marketing, communications, events, and product marketing.
• Experience working closely with Sales and executive leadership.
• Strong written, presentation, and communication skills.
• Comfort operating in a growing organization and working across both strategy and execution.

Nice To Haves

• Experience in fintech, financial services, retirement, wealth management, or a related B2B industry.

Responsibilities

• Develop and execute the company’s marketing strategy.
• Own brand positioning, messaging, and market presence.
• Lead digital marketing, content, email, social, and campaign strategy.
• Develop demand generation programs that support pipeline and revenue growth.
• Partner with Sales on lead generation, sales enablement, presentations, and collateral.
• Lead conference, sponsorship, event, and industry marketing strategy.
• Oversee public relations, corporate communications, and thought leadership.
• Partner with Product and Technology on product positioning, launches, and go-to-market strategy.
• Manage marketing agencies, vendors, and external partners.
• Establish marketing metrics, reporting, and performance measurement.
• Build and manage the marketing team as the company grows.

Benefits

• Competitive base salary of $175,000–$205,000 for NYC in-person employees, commensurate with experience and geographic market.
• Annual discretionary bonus and equity opportunities.
• Comprehensive benefits package including medical, dental, vision, and paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed