VP of Marketing

Shelf•New York, NY

15h•Onsite

About The Position

Shelf is hiring a VP of Marketing to lead marketing, growth, brand, and design. Reporting to the CEO, this role leads a team of five and owns the function’s strategy, budget, and execution. The VP will make Shelf’s complex AI Data Model product understandable and memorable, build demand and qualified pipeline, and establish a distinctive brand across the company’s channels. The role also involves using AI agents and automated workflows to expand the team’s reach and output. Shelf builds an AI Data Model that gives AI agents the company-specific knowledge they need to operate reliably. Its enterprise customers include Glovo, Nespresso, and HelloFresh, and the product is used by tens of thousands of people. The company is developing what it describes as the operating system for an automated enterprise. The position is based in the New York City metro area and requires working in the office Monday through Friday, with travel to Warsaw, Poland twice per quarter to work with product and technical teams. Compensation is a base salary of $260,000–$300,000 plus meaningful equity.

Requirements

15+ years of marketing experience.
A track record of building teams, brands, and growth.
Startup experience.
Strong understanding of paid advertising, A/B testing, attribution, conversion, and customer acquisition costs.
Ability to identify funnel problems and design tests to answer marketing questions.
Ability to set strategy and also contribute directly to execution.
Strong brand and creative judgment, including the ability to make complex ideas clear and compelling.
Hands-on experience creating graphics and videos, connecting tools, and building automations; ability to orchestrate AI agents and assess their output.
Based in the New York City metro area and able to work in the office Monday–Friday.
Able to travel to Warsaw, Poland twice per quarter.

Nice To Haves

AI experience.
SaaS experience.

Responsibilities

Lead the marketing, growth, brand, and design functions, including strategy, budget, and execution.
Lead and support a team of five.
Develop and refine clear, compelling product messaging based on customer needs.
Run paid and account-based marketing campaigns to generate qualified pipeline across channels such as LinkedIn, Google, and Meta.
Test audiences, creative, and landing pages; evaluate performance and decide where to invest further.
Build a distinctive brand identity and presence across the website, social media, presentations, demos, and videos.
Develop Shelf’s visibility through events, partnerships, and press.
Select and direct studios and agencies, and maintain a high standard for their work.
Use AI agents and automated workflows for competitor tracking, opportunity identification, creative production, and testing.
Work directly with the CEO and collaborate with product and technical teams.