VP of Marketing

Shelf•New York, NY

7d•$260,000 - $300,000•Onsite

About The Position

Shelf is building an operating system for an automated enterprise. Its AI Data Model gives AI agents the company-specific policies, workflows, and decision logic they need to reason reliably and deliver precise outcomes at scale. Shelf serves enterprise customers including Glovo, Nespresso, and HelloFresh, with production data and tens of thousands of users. The VP of Marketing reports to the CEO and leads a team of five. This role owns marketing, growth, brand, and design, from strategy and budget through execution. The VP will clarify Shelf’s complex product through customer-informed messaging, generate qualified pipeline through paid and account-based campaigns, develop Shelf’s brand presence, and use AI agents and automated workflows to increase the team’s reach and output. The role is based in the New York City metro area and requires working in the office Monday through Friday, with travel to Warsaw, Poland twice per quarter to work with product and technical teams. Compensation is a base salary of $260,000–$300,000 plus meaningful equity.

Requirements

15 or more years of marketing experience.
A record of building teams, brands, and growth.
Startup experience.
Strong knowledge of paid advertising, A/B testing, attribution, conversion, and acquisition costs.
Ability to identify funnel issues, ask relevant questions, and design tests that produce useful answers.
Strong judgment on messaging and creative, including the ability to make complex ideas clear and produce work that attracts attention from customers, investors, and the wider market.
Experience building with AI, including creating graphics and videos, connecting tools, building automations, orchestrating agents, and evaluating their output.
Based in the New York City metro area and available to work in the office Monday through Friday.
Able to travel to Warsaw, Poland twice per quarter.

Nice To Haves

AI experience.
SaaS experience.

Responsibilities

Lead the marketing, growth, brand, and design functions, including strategy, budget, and execution.
Manage and guide a team of five.
Develop and refine clear, memorable product messaging based on customer understanding and ongoing testing.
Generate qualified pipeline through paid and account-based campaigns; manage channels including LinkedIn, Google, and Meta, and test additional channels as appropriate.
Experiment with campaign audiences, creative, and landing pages; assess performance and determine where to invest further.
Build and maintain Shelf’s distinctive visual identity, voice, and presence across its website, social media, decks, demos, and videos.
Develop Shelf’s presence through events, partnerships, and press.
Select and direct studios and agencies, setting clear expectations and maintaining a high standard for their work.
Use AI agents and automated workflows for competitor tracking, opportunity identification, creative production, and testing.
Travel to Warsaw, Poland twice per quarter to work with product and technical teams.