Social Media Marketing Lead, VP I - State Street Investment Management
About The Position
The Social Media Marketing Lead is responsible for leading State Street Investment Management’s North America social media function and developing strategy to advance the firm’s business, brand, and marketing objectives across paid, owned, earned, and emerging social channels. The role oversees planning, execution, optimization, and measurement of social media programs supporting intermediary, retail, institutional, and brand priorities. The position leads and develops a social media team and manages agency, creator, and platform partner relationships. It serves as a senior strategic partner to Marketing, Product, Distribution, Communications, Compliance, Legal, and executive stakeholders, bringing expertise in social media marketing, platform strategy, audience engagement, and campaign management in a regulated environment. The role reports to the Head of Social Media.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field.
- At least 7 years of experience in social media marketing, digital marketing, communications, or related disciplines.
- Experience managing multi-million-dollar marketing budgets and direct reports.
- Demonstrated expertise across LinkedIn, Meta, Reddit, TikTok, YouTube, and emerging social platforms.
- Strong knowledge of retail investor marketing, online communities, and evolving social media trends.
- Experience leading influencer, creator, ambassador, and executive social media programs.
- Proven track record developing and executing large-scale social media strategies and campaigns.
- Experience working across multiple regions in a global organization.
- Demonstrated success partnering with senior executives, platform partners, agencies, and cross-functional stakeholders.
Nice To Haves
- Experience in asset management, wealth management, financial services, fintech, or another regulated industry.
Responsibilities
- Lead the development and execution of the North America social media strategy across retail, intermediary, institutional, and brand marketing initiatives.
- Establish strategic priorities, platform roadmaps, and annual operating plans aligned with business objectives.
- Advise senior marketing leadership on emerging trends, audience behaviors, content innovation, and platform evolution.
- Lead, mentor, and develop the social media team and foster collaboration across regional and global teams.
- Oversee the planning, execution, optimization, and measurement of integrated social media campaigns.
- Partner with marketing, communications, product, and distribution teams to develop audience-first programs that drive awareness, engagement, and business outcomes.
- Lead social media efforts for product launches, thought leadership initiatives, events, sponsorships, and brand campaigns.
- Drive platform growth, audience engagement, and content innovation across established and emerging channels.
- Develop platform strategies across LinkedIn, Meta, YouTube, Reddit, TikTok, and emerging channels, with a focus on retail investor audiences.
- Manage platform partner relationships and identify opportunities involving new capabilities, beta programs, and audience insights.
- Lead influencer and creator marketing initiatives, including agency management, campaign execution, compliance coordination, and performance measurement.
- Support executive social media and thought leadership programs to elevate the firm’s visibility, credibility, and reputation.
- Manage multi-million-dollar social media budgets and agency, vendor, and platform partner relationships.
- Ensure social media programs comply with internal policies, governance standards, and applicable regulatory requirements.
- Partner with Legal, Compliance, Risk, and Communications teams on approvals and reputational risk mitigation.
- Establish measurement frameworks and reporting processes connecting social media activity to marketing and business objectives.
Benefits
- Retirement savings plan (401(k)) with company match.
- Insurance coverage including basic life, medical, dental, vision, long-term disability, and optional additional coverage.
- Paid time off, including vacation, sick leave, short-term disability, and leave for family care responsibilities.
- Access to an Employee Assistance Program.
- Eligibility for annual performance-based incentive awards, except for certain sales roles subject to sales incentive plans.
- Eligibility for certain tax-advantaged savings plans.
- Inclusive development opportunities.
- Flexible work-life support.
- Paid volunteer days.
- Employee networks.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
