VP Marketing and Employee Engagement

DHL (Supply Chain)•Westerville, OH

About The Position

The VP Marketing and Employee Engagement shapes, drives, and manages the marketing function and defines the regional functional strategy to deliver growth, retention, and margin development. The role launches and positions products and services in line with regional strategy, market requirements, and Group guidelines and policies. The position leads sector and business-unit planning, supports strategy development with centralized strategy and marketing groups, and aligns business strategy with the Global Sector. It oversees industry research, competitive intelligence, branding, thought leadership, customer events, partnerships, and the development and maintenance of solution capabilities and service offerings. The VP collaborates across Solution Development, ILD, Operations, IT, Customer Development, and Finance to develop go-to-market plans, improve tools and solutions, and maintain competitive, cost-effective offerings. The organization describes its environment as business casual, with a focus on teamwork, associate development, training, and continuous improvement.

Requirements

Bachelor’s degree.
10 or more years of marketing experience.

Nice To Haves

Master’s degree.

Responsibilities

Lead sector and business-unit planning, ensuring strategies are refreshed annually, reviewed quarterly, and replanned over three-to-five-year horizons.
Work with centralized strategy and marketing groups on strategy development, leverage DHL tools and approaches, synchronize business strategy with the Global Sector, and support global projects.
Conduct industry research, competitive intelligence, branding, thought leadership, and customer event activities; lead thought leadership content and related conference activities.
Research, identify, and maintain appropriate alliances or partnerships.
Understand solutions implemented at existing sites and pursued by business development, within the role’s sector and across sectors; research market demands and innovative service developments.
Develop and maintain solution-set capabilities for existing and new services, including solution details such as tools, cost models, productivity metrics, qualifications, benchmarking, customer references, operating concepts, IT, value propositions, process maps, business requirements, and implementation plans.
Work with Solution Development and ILD teams to collect, maintain, and create solution information.
Collect lessons learned and productivity metrics from ongoing operations and customer post-mortem surveys to improve solution accuracy, cost-effectiveness, and alignment with industry standards and customer requirements.
Create business plans for new service offerings; validate them through marketplace research, confirm operating capabilities, identify IT needs, build cost and pricing models, and develop sales plans and materials.
Work with Operations, IT, Customer Development, Finance, and ILD to complete go-to-market plans.
Participate in analyzing and selecting tools to improve sector capabilities, working with internal IT and vendors to evaluate suitable tools and their support and maintenance.
Work with IT to publish the systems portfolio, create sales collateral, and support use of required tools.
Support industry-specific technology products and custom-developed applications from a business perspective, including requirements, process flows, maintenance, implementation, and budgeting.
Perform other duties as assigned.