Sr. VP Sales & Marketing (Commercial & Professional Equipment)
About The Position
The Sr. VP Sales & Marketing will direct and own go-to-market strategy and top-line revenue for Kärcher’s $300M+ North American division across OEM direct sales, dealer channels, and key verticals. The role leads independent dealerships and distributors through Dealer Excellence Programs, showroom representation, and co-op marketing, while guiding direct sales teams focused on national accounts, municipal and government fleets, and enterprise buyers. The position formulates capital equipment purchase agreements, master service agreements, dealer floor-plan financing, and equipment lease programs. It also oversees major industry trade show strategies and field demonstration tours, and collaborates with R&D on competitive displacement. Out-of-state candidates must relocate to Aurora, Colorado. Travel of up to 40% to dealer sites and major customer locations is expected. The initial application deadline is December 14, 2026; the application period may be extended or closed without prior notice. The salary range is $200,000–$250,000 annually, commensurate with experience, plus performance-based incentive opportunities.
Requirements
- 12+ years of progressive commercial and sales leadership within Commercial/Professional Equipment, Heavy Machinery, Industrial Capital Goods, or Automotive/Fleet.
- Proven expertise balancing direct enterprise accounts with independent dealer networks, resolving channel conflicts, and optimizing aftermarket parts/service pull-through.
- In-depth knowledge of equipment financing structures, capital lease arrangements, dealer margin alignment, and residual value management.
- Bachelor of Science in Business, Engineering, or Industrial Management.
- Based in or willing to relocate to the Greater Denver, Colorado area; out-of-state candidates are required to relocate to Aurora, Colorado.
- Availability for up to 40% travel to dealer sites and major customer locations.
Nice To Haves
- MBA is strongly preferred.
Responsibilities
- Direct and own total go-to-market strategy and top-line revenue for the $300M+ North American division across OEM direct sales, dealer channels, and key verticals.
- Lead, inspire, and grow a network of independent dealerships and distributors using Dealer Excellence Programs, showroom representation, and co-op marketing.
- Guide direct sales teams targeting Tier-1 national accounts, municipal and government fleets, and strategic corporate enterprise buyers.
- Formulate capital equipment purchase agreements, master service agreements, dealer floor-plan financing, and equipment lease programs.
- Oversee major industry trade show strategies, including ISSA InterClean and the ARA Show, and field demonstration tours.
- Collaborate with R&D on competitive displacement.
Benefits
- Medical, dental, and vision plans
- 11 paid holidays per year
- Flexible PTO for exempt employees
- Generous PTO for non-exempt employees
- HSA and FSA plans
- 401(k) matching plan
- Paid sick time
- Short- and long-term disability insurance
- Performance-based incentive opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Executive
