Sr. Commercial Marketing Manager
About The Position
The Sr. Commercial Marketing Manager develops and implements strategies to promote company growth and brand awareness. The role develops strategies and business cases for services, product innovations, and product optimization, considering market dynamics, consumer patterns, competitive actions, and retailer or channel conflict. The manager works with internal and external groups—including Market Intelligence, Product, Engineering, Marketing, Program Management, and Operations—to define and execute strategic vision. The role leads discovery for new opportunities and presents recommendations to senior leadership.
Requirements
- Bachelor's degree.
- Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods.
- Knowledge of segmentation and targeting.
- Knowledge of measurement, KPIs, and test-and-learn practices.
- Knowledge of lifecycle and retention marketing.
- Cross-functional partnership and project management skills.
- Critical thinking and storytelling with data.
- At least 18 years of age.
- Legally authorized to work in the United States.
Nice To Haves
- Master's or advanced degree.
- Experience driving strategy cross-functionally.
- Experience analyzing customer, business, and industry data to drive business performance.
Responsibilities
- Develop and implement strategies to improve customer experience and drive subscriber and revenue growth.
- Drive strategy and high-level business rationale, including market, product, and brand fit, and own the T-Mobile service and product roadmap.
- Define target, value proposition, and reason-to-believe requirements; lead the creation and prioritization of use cases to deliver on strategy.
- Use data analytics and customer and business insights to articulate market opportunities and recommend a path forward to senior leadership.
- Collaborate with product and go-to-market teams to drive successful product launches and revenue enhancements.
- Manage multiple priorities in a fast-paced, changing environment.
- Manage business performance by tracking results, preparing contingencies, and developing plan iterations in a competitive environment.
- May lead or mentor less experienced peers.
Benefits
- Competitive base salary and compensation package.
- Annual stock grant and employee stock purchase plan.
- 401(k) and access to free, year-round money coaches.
- Annual bonus or periodic sales incentive or bonus, depending on role and eligibility.
- Medical, dental, and vision insurance.
- Flexible spending account.
- Paid time off and up to 12 paid holidays.
- Paid parental and family leave.
- Family-building benefits, backup care, enhanced family support, and childcare subsidy.
- Tuition assistance and college coaching.
- Short- and long-term disability coverage.
- Voluntary AD&D, accident, life, disability, and long-term care coverage.
- Mobile service and home internet discounts for eligible employees.
- Pet insurance for eligible employees.
- Commuter and transit programs for eligible employees.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
