Commercial Marketing Manager

SHUR-CO•South Haven, MI

1d•Onsite

About The Position

Shurco is seeking a Commercial Marketing Manager to lead commercialization and marketing planning across the business. The position partners closely with Product Management, Sales, Engineering, and Marketing to develop go-to-market strategies, support product launches, and align marketing initiatives with business priorities. It combines strategic planning with hands-on execution and calls for a proactive person who takes ownership, works effectively across functions, and drives initiatives to completion in a fast-paced environment.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field.
7–9 years of experience in product marketing, commercial marketing, marketing management, or a related discipline.
Demonstrated success leading product launches and bringing new products to market.
Strong understanding of product portfolio management, positioning, and go-to-market strategy.
Proven ability to build trusted partnerships with Product Management, Sales, Engineering, and other business stakeholders.
Strong project management, organizational, and communication skills.
Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Nice To Haves

Experience supporting distributors or dealer networks.
Experience in manufacturing, industrial, transportation, agriculture, or other B2B industries.
Experience supporting digital transformation, website strategy, or customer experience initiatives.

Responsibilities

Lead commercialization strategies for new products, product enhancements, acquisitions, and strategic business initiatives.
Develop and execute go-to-market plans in partnership with Product Management, Sales, Engineering, and Marketing.
Support product positioning, portfolio planning, and lifecycle strategies.
Coordinate product launch planning and cross-functional execution.
Align Product Management, Sales, Marketing, and Digital teams to deliver a consistent customer experience.
Identify sales enablement needs and partner with Marketing to provide tools and resources that support commercial success.
Partner with marketing leadership to prioritize initiatives and align marketing activities with business objectives.
Coordinate cross-functional marketing initiatives from planning through execution.
Monitor project performance, budgets, timelines, and KPIs.
Identify opportunities to improve marketing effectiveness, operational processes, and customer engagement.
Support strategic initiatives that strengthen the One Shurco customer experience across products, channels, and brands.
Develop sales enablement strategies and materials, including product literature, presentations, battle cards, competitive comparisons, sales training materials, and customer-facing content.
Partner with Sales leadership to equip teams with the knowledge and resources needed to position Shurco solutions.
Monitor industry trends, customer needs, competitive activity, and emerging market opportunities.
Conduct competitive product analysis and develop insights to support product positioning and strategic decision-making.
Analyze customer feedback, market research, and sales data to identify growth and portfolio optimization opportunities.
Measure marketing campaign effectiveness and product launch performance using data-driven metrics.
Monitor ROI and KPIs across commercialization and marketing initiatives.
Develop dashboards and reports communicating commercial performance, campaign effectiveness, and business insights to leadership.
Recommend improvements to future marketing investments and commercial execution based on analytics.