Commercial Lifecycle Marketing

PagerDuty•San Francisco, CA

8d•$110,000 - $166,100•Hybrid

About The Position

PagerDuty is hiring for a role responsible for designing, developing, and managing digital lifecycle programs for more than 14,000 Commercial customers. The position partners with Sales, Customer Success, Product, Marketing, and other teams to create automated customer journeys across email, in-app messaging, and Slack that support awareness, adoption, expansion, and retention. It is a data-heavy role requiring the ability to interpret customer engagement and product usage, recommend next steps, and decide when to adjust or stop programs. The role also uses AI tools to prototype and accelerate program design and execution. The position involves building automated email journeys in Marketo and Gong Engage, partnering with Product on in-app messaging and experiences, creating adoption messaging in Slack, and testing programs before scaling them. The employee analyzes engagement and usage data, runs A/B tests, reports results, and communicates actionable, data-backed recommendations to senior leaders. The role champions automation and AI across program execution and data collection, and optimizes performance across email, in-app, and Slack channels. PagerDuty describes its workplace as flexible and hybrid. This role is expected to work from the San Francisco office two days per week. Candidates must reside in an eligible location; location restrictions apply. The base salary range is $110,000–$166,100 USD, and the role may also be eligible for bonus, commission, equity, and/or benefits. Compensation varies according to factors including location, relevant knowledge, skills, and experience.

Requirements

At least 5 years of experience in program management, marketing automation, or a related field.
Hands-on experience building automated lifecycle email journeys using Marketo and/or Gong Engage.
Proven ability to analyze engagement and usage data, infer next steps, and determine when to pivot or stop a program.
SQL proficiency.
Experience building or deploying messaging in Slack or a comparable workplace tool to drive adoption.
Working fluency with AI tools such as Claude or similar tools to prototype and accelerate program design and development.
Proven track record designing and implementing successful end-to-end customer lifecycle programs.
Ability to work in a fast-moving, ambiguous environment, build an initial version without a fully specified brief, test it, and iterate.
Ability to work with remote teams across time zones and develop strategies that foster a cohesive and creative work environment.
Advanced reporting and analytical skills.
Proficiency in Excel, Gainsight, and Salesforce.
Experience with A/B testing methodologies and reporting tools.

Nice To Haves

Experience designing or leveraging AI agents for SDR, Sales, and/or CSM use cases.
Experience building or configuring AI agents or workflows beyond a single tool, such as connecting agents to CRM or sales engagement platforms.

Responsibilities

Build and manage automated email lifecycle journeys in Marketo and Gong Engage for specific Sales and Customer Success stages.
Partner with Product to evolve in-app experiences, including messaging, prompts, and flows, to drive customer outcomes.
Build Slack messaging to drive product adoption.
Use AI tools such as Claude to prototype and accelerate program design and development; design or leverage AI agents for SDR, Sales, or CSM workflows where useful.
Collaborate with Sales, Customer Success, Product, Marketing, and other internal teams to align programs with the customer journey.
Test programs on a small scale, validate results, and automate successful journeys.
Analyze Commercial customer engagement and usage data to identify next-best actions and determine what to build, adjust, or stop.
Gather and interpret customer engagement data independently and with the data analytics team.
Implement A/B testing to validate and improve program effectiveness.
Translate data into actionable recommendations and communicate program results and data-backed recommendations to senior leadership.
Champion automation and AI tools and platforms, including Marketo, Gong Engage, Slack, and Claude, to streamline program execution and data collection.
Analyze performance metrics across email, in-app, and Slack channels and optimize campaign and program strategy.

Benefits

Comprehensive benefits package
Flexible work arrangements
Company equity
Employee Stock Purchase Program (ESPP)
Retirement or pension plan
Generous paid vacation time
Paid holidays and sick leave
Dutonian Wellness Days and HibernationDuty companywide paid days off in addition to PTO
Paid parental leave: 22 weeks for pregnant parents and 12 weeks for non-pregnant parents, subject to local standards and laws
20 hours of paid volunteer time off per year
Company-wide hack weeks
Mental wellness programs
The role may be eligible for bonus, commission, equity, and/or benefits