Commercial Lifecycle Marketing
About The Position
PagerDuty is hiring for a role focused on designing, developing, and managing digital lifecycle programs for more than 14,000 Commercial customers. The position works cross-functionally with Sales, Customer Success, Product, Marketing, and other internal teams to create automated journeys across email, in-app experiences, and Slack that support customer awareness, adoption, expansion, and retention. This is a data-heavy role requiring the ability to interpret engagement and usage data, recommend next steps, and decide when to adjust or stop programs. The role uses AI tools to prototype and accelerate program design and development, and may involve designing or leveraging AI agents for SDR, Sales, or CSM workflows. The position is based in a flexible hybrid workplace and is expected to work from PagerDuty’s San Francisco office two times per week.
Requirements
- At least 5 years of experience in program management, marketing automation, or a related field.
- Hands-on experience building automated lifecycle email journeys in Marketo and/or Gong Engage.
- Ability to analyze engagement and usage data, infer next steps, and determine when to pivot or stop a program; SQL proficiency is required.
- Experience building or deploying messaging in Slack or a comparable workplace tool to drive adoption.
- Working fluency with AI tools such as Claude or similar tools to prototype and accelerate program design and development.
- Proven track record designing and implementing successful, end-to-end customer lifecycle programs.
- Ability to work in a fast-moving, ambiguous environment, build an initial version without a fully specified brief, test it, and iterate.
- Ability to work with remote teams across time zones and develop strategies that foster a cohesive and creative work environment.
- Advanced reporting and analytical skills, with proficiency in Excel, Gainsight, and Salesforce.
- Experience with A/B testing methodologies and reporting tools.
Nice To Haves
- Experience designing or leveraging AI agents for SDR, Sales, and/or CSM use cases.
- Experience building or configuring AI agents or workflows beyond a single tool, such as connecting AI agents to CRM or sales engagement platforms.
Responsibilities
- Build and manage automated email lifecycle journeys in Marketo and Gong Engage, targeted to specific Sales and Customer Success stages.
- Partner with Product to evolve in-app messaging, prompts, and flows to drive customer outcomes.
- Build messaging deployed in Slack to drive product adoption.
- Use AI tools such as Claude to prototype and accelerate program design and development; design or leverage AI agents for SDR, Sales, or CSM workflows where useful.
- Collaborate with Sales, Customer Success, Product, Marketing, and other internal teams to align programs with the overall customer journey.
- Validate programs on a small scale before expanding and automating successful journeys.
- Analyze Commercial customer engagement and usage data to determine next-best actions, what to build or adjust, and when to pivot away from a program.
- Gather and interpret customer engagement data independently and with the data analytics team.
- Implement A/B testing to validate and improve program effectiveness.
- Translate data into concrete, actionable recommendations and communicate program results and data-backed recommendations to senior leadership.
- Promote automation and AI tools and platforms, including Marketo, Gong Engage, Slack, and Claude, to streamline program execution and data collection.
- Analyze performance metrics across email, in-app, and Slack channels to optimize campaign and program strategy.
Benefits
- Competitive salary.
- Comprehensive benefits package.
- Flexible work arrangements.
- Company equity.
- Employee Stock Purchase Program (ESPP).
- Retirement or pension plan.
- Generous paid vacation time.
- Paid holidays and sick leave.
- Dutonian Wellness Days and HibernationDuty: companywide paid days off in addition to PTO.
- Paid parental leave: 22 weeks for a pregnant parent and 12 weeks for a non-pregnant parent, subject to applicable local standards.
- 20 hours of paid volunteer time off per year.
- Company-wide hack weeks.
- Mental wellness programs.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
