Lifecycle Marketing Fellow

Brooklyn Sports & Entertainment • Brooklyn, NY

1d • Onsite

About The Position

The Lifecycle Marketing Fellow is part of Brooklyn Sports & Entertainment’s 12-month paid Fellowship Program for motivated recent college graduates interested in the sports and entertainment industry. The program is designed to build core skills, provide business insights, and expose Fellows to different areas of the organization. The Fellow will help develop and execute fan engagement and retention initiatives for the Brooklyn Nets and the broader Brooklyn Sports & Entertainment portfolio, gaining hands-on experience in audience segmentation, email and SMS marketing, automated fan journeys, and campaign performance measurement. The role collaborates with marketing, ticketing, and digital teams to support a connected, data-driven approach to fan engagement. Fellows rotate through areas within their department or focus area and take part in tailored programming, workshops, external events, networking, and mentorship opportunities. The Fellowship runs from June 2027 through May 2028. It is paid at $20.00 per hour, and Fellows are eligible for corporate benefits. The position primarily works in an office environment. Fellows may also be asked to attend games and events in a paid capacity, including events on evenings, weekends, and holidays.

Requirements

• Experience with email marketing, CRM platforms, marketing analytics, and digital marketing tools.
• Be proactive and thoughtful, with enthusiasm for learning and professional growth.
• Able to work full time and remain engaged throughout the program.
• Excellent communication and relationship-building skills, with the ability to collaborate cross-functionally in a fast-paced environment and champion culture within a group setting.
• Demonstrated connection and commitment to Brooklyn.
• Prior work experience in the department to which the applicant applies. This may include internships, projects, volunteer work, or significant paid or unpaid activities.
• Legally authorized to work in the United States for any employer.

Responsibilities

• Support the planning, execution, and optimization of email and SMS marketing campaigns.
• Assist with audience segmentation, fan journey mapping, and lifecycle automation development.
• Track campaign performance, analyze fan engagement, and identify opportunities for improvement.
• Collaborate with marketing, ticketing, and digital teams to support personalized fan experiences and cross-property initiatives.

Benefits

• Custom curriculum, including tailored programming, workshops, and external events.
• Access to internal and external networking opportunities.
• Early access to full-time roles within Brooklyn Sports & Entertainment.
• Access to the company mentorship program and peer-to-peer mentorship.
• Paid Fellowship with eligibility for competitive corporate benefits.
• Rotations through several areas within a department or focus area, with opportunities to learn from various teams and work on cross-departmental projects.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed