Lifecycle Marketing Fellow

Brooklyn Sports & Entertainment • New York, NY

2d • Onsite

About The Position

Brooklyn Sports & Entertainment’s 12-month paid Fellowship Program is designed for motivated, innovative recent college graduates interested in the sports and entertainment industry. Fellows build core skills, gain business insights, and learn about the company’s business through hands-on work and exposure to different teams.

The Lifecycle Marketing Fellow helps develop and execute fan engagement and retention initiatives across the Brooklyn Nets and the broader Brooklyn Sports & Entertainment portfolio. The role provides experience in audience segmentation, email and SMS marketing, automated fan journeys, and campaign performance measurement. The Fellow collaborates with marketing, ticketing, and digital teams to support a connected, data-driven approach to fan engagement. Fellows may rotate through several areas within their department or focus area and work on cross-departmental projects.

The position primarily works in an office environment. Fellows may also be asked to attend games and events in a paid capacity, including events scheduled on evenings, weekends, and holidays. The Fellowship runs from June 2027 through May 2028 and pays $20.00 per hour, with corporate benefits.

Requirements

• Demonstrate the company’s core values of Accountability, Growth Mindset, Integrity, and Care.
• Have experience with email marketing, CRM platforms, marketing analytics, and digital marketing tools.
• Be proactive, thoughtful, and eager to learn and grow professionally.
• Be able to work full time and remain engaged throughout the program.
• Communicate effectively, build relationships, collaborate cross-functionally in a fast-paced environment, and champion culture within a group setting.
• Demonstrate a connection and commitment to Brooklyn.
• Have prior work experience in the department to which you apply; this may include internships, projects, volunteer work, or significant paid or unpaid activities.
• Be legally authorized to work in the United States for any employer.

Responsibilities

• Support the planning, execution, and optimization of email and SMS marketing campaigns.
• Assist with audience segmentation, fan journey mapping, and lifecycle automation development.
• Track campaign performance, analyze fan engagement, and identify opportunities for improvement.
• Collaborate with marketing, ticketing, and digital teams to support personalized fan experiences and cross-property initiatives.

Benefits

• Paid Fellowship with corporate benefits and eligibility for competitive benefits packages.
• Rotations through several areas within a department or focus area, with opportunities to learn from various teams and work on cross-departmental projects.
• Tailored programming, workshops, and external events.
• Access to internal and external networking opportunities.
• Early access to full-time roles within Brooklyn Sports & Entertainment.
• Access to the company’s mentorship program and peer-to-peer mentorship.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed