Lifecycle Marketing Lead

OpenArt AI • San Carlos, CA

4d • $200,000 - $250,000

About The Position

OpenArt is hiring a hands-on Lifecycle Marketing Lead to help creators reach their first successful creation, return to the product, discover more of its features, and gain lasting value from a subscription. The role will build adaptive customer journeys across email and, in partnership with Product, in-app channels. It will also nurture enterprise prospects from initial interest through sales handoff.

The Lifecycle Marketing Lead will identify opportunities in user behavior, write messages, build and quality-check campaigns, and measure their effects. The position works closely with Growth, Data, Marketing, Product, and Creative teams in a fast-moving environment without a fixed playbook. The role owns lifecycle tooling, deliverability, and reporting, and improves the program as the product and user behavior change.

Success means measurable improvements attributable to lifecycle programs in activation, repeat use, paid conversion, retention, or qualified enterprise lead progression, while giving creators timely and relevant guidance.

Requirements

• 7+ years in lifecycle, CRM, retention, or growth marketing, including 4+ years owning B2C subscription or self-serve lifecycle programs.
• 3+ years of hands-on experience with a platform such as Customer.io, Braze, or Iterable, personally building event-triggered journeys, segments, and personalized campaigns.
• Working knowledge of templating and email production, such as Liquid and email HTML/CSS.
• Experience with email and at least one other owned channel.
• A measurable record of improving activation, conversion, engagement, or retention.
• Fluency with cohorts, A/B tests, and campaign and product analytics.
• Strong copywriting and editing skills, with sound judgment on deliverability, consent, QA, and message frequency.
• Comfort with ambiguity and the ability to turn incomplete data and a changing product into a practical plan, ship it, and improve it with evidence.
• Fluent written and spoken English.

Nice To Haves

• Hands-on B2B or enterprise lifecycle experience, including lead nurture, event follow-up, and sales handoffs.
• Experience building an early-stage lifecycle program, including its operating model and team as it scaled.
• SQL or experience with CDPs, event pipelines, and product analytics tools.
• Experience with creator tools, AI products, international audiences, or localization.
• B2B experience is strongly preferred.

Responsibilities

• Map the user journey from signup through activation, repeat creation, conversion, retention, and reactivation, and prioritize the highest-impact gaps.
• Build behavior-triggered onboarding, education, upgrade, and win-back journeys, determining audience, timing, channel, and suppression points.
• Build B2B nurture programs for new accounts, including event and webinar follow-up, lead signals, and sales handoffs, in partnership with Enterprise GTM and RevOps.
• Write clear email and in-app copy; build and QA campaigns, personalization, frequency limits, and suppression rules.
• Partner with the Growth PM, engineers, and Data on product events, in-app opportunities, and experiments; use A/B tests or holdouts where feasible to measure incremental impact.
• Work with Product Marketing on launch messaging and Growth Marketing on shared activation and conversion goals.
• Own lifecycle tooling, deliverability, and reporting, and use results to improve journeys as the product and user behavior change.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed