Director, Lifecycle Marketing

Dave

1d•$198,000 - $255,000•Remote

About The Position

Dave is seeking a Director of Lifecycle Marketing to define, own, and scale its multi-product lifecycle strategy, driving member engagement, retention, and loyalty across the Dave experience. The role leads the Lifecycle & CRM function end to end, overseeing communications for onboarding, engagement, retention, reactivation, and operational and transactional messaging. The Director will evolve the company's lifecycle approach as Dave transitions from a single-product portfolio to a multi-product ecosystem.

Requirements

12+ years of progressive experience in lifecycle, CRM, or retention marketing, including hands-on oversight of marketing and operational or transactional communications.
Experience in fintech, banking, insurance, or another highly regulated consumer-facing industry.
5+ years of hands-on Braze expertise, including building, launching, and optimizing multichannel campaigns and journeys across email, push, SMS, and in-app channels.
Experience using mobile measurement platforms such as AppsFlyer to apply attribution data to targeted audience segmentation.
Demonstrated success managing and developing high-performing CRM or lifecycle marketing teams.
Strong cross-functional collaboration with Product, Product Marketing, User Acquisition, Data/Analytics, Compliance, and Legal stakeholders.
Advanced data fluency and consumer analytics capabilities.
Excellent written and verbal communication skills.
Bachelor’s degree in a related field.

Nice To Haves

Experience scaling a lifecycle function with a complex customer data layer.
Familiarity with SMS and email deliverability and compliance requirements, including CAN-SPAM, TCPA, and CTIA.
Experience presenting lifecycle strategy and performance recommendations directly to executive or VP+ audiences.

Responsibilities

Develop and execute a lifecycle marketing roadmap covering onboarding, engagement, retention, and reactivation; manage forecasting, budgeting, and leadership reporting.
Design and optimize end-to-end member journeys, including timing, messaging, and channel distribution across lifecycle stages.
Architect and implement a multi-product communication governance and next-best-action framework to deliver relevant messaging and maximize member satisfaction and lifetime value.
Oversee operational and transactional communications in partnership with Product, Compliance, and Legal, ensuring accuracy and compliance.
Partner with User Acquisition, Product Marketing, and Product Management to integrate lifecycle communications into product positioning and in-app experiences.
Establish KPIs for onboarding, retention, engagement, and revenue per member, and foster a test-and-learn optimization framework.
Own the Braze platform as the primary business owner, overseeing commercial agreements, feature adoption, experimentation, and deliverability best practices.
Lead, coach, and mentor a team of four lifecycle marketers, driving operational excellence and high performance.
Shape multi-product roadmaps, resource allocation, and cross-functional priorities across the Dave ecosystem.