Director of Lifecycle Marketing

National Painting Group • Fort Collins, CO

1d • $140,000 - $170,000 • Hybrid

About The Position

National Painting Group is hiring a builder to create and own lifecycle nurture marketing for past clients and leads across its portfolio of painting companies. The role will develop SMS, email, direct mail, and phone programs at one company, then create the processes, onboarding, integrations, and automation needed to roll them out across the portfolio. The person will work with individual business owners to ensure campaigns are accurate, on brand, and aligned with local offers and events.

The role owns lifecycle marketing strategy, creative, execution, analytics, and optimization. It includes launching and refreshing campaigns quarterly; building dashboards and reporting for leads, estimates, and revenue by company and across the portfolio; and using results to improve performance year over year. AI and automation will be important tools for building reusable templates and creating customized campaigns at scale.

During the first 30 days, the hire is expected to learn the companies and brands, propose a nurture approach, and set up the required software, data, analytics, and deliverability. By day 90, the first quarter of nurture should be live at every existing portfolio company. By month 12, the full lead and customer nurture engine should be built, rolled out across the portfolio, and operating on a quarterly rhythm. The role may expand as the employee is ready to take on more accountability.

This is a full-time hybrid position based in Colorado. The employee is expected to work in person in Fort Collins one to five days per month for team time, training, and events, and remotely the rest of the time. Compensation is $140,000–$170,000 OTE, consisting of base salary and an approximate 10–15% performance bonus, depending on experience and track record. The role is measured by the leads, estimates, and revenue generated by its nurture programs.

Requirements

• Experience building lead and past-client nurture across SMS, email, direct mail, and phone calls, and ability to show the results produced.
• Experience building journeys, automations, segments, and reporting in Salesforce.
• Knowledge of nurture analytics, including attribution, testing, deliverability, and open-rate optimization.
• Strong copywriting for multiple channels and ability to segment databases so messages reach the appropriate audiences.
• Ability to use AI and workflows to build reusable templates and create custom versions at scale.
• Ability to collaborate with business owners and keep campaigns on brand.
• Interest in owning a function end to end and building a program from scratch.

Nice To Haves

• Experience in home services or multi-location businesses.
• Experience rolling out campaigns across brands or franchises.
• Experience with Salesforce Marketing Cloud.

Responsibilities

• Build lead and past-client nurture sequences across SMS, email, direct mail, and phone, initially at one company and then across the portfolio.
• Develop onboarding, integration, processes, and automation to roll out nurture programs to portfolio companies.
• Update and launch campaigns every quarter to reflect each company's current offers and community events, while avoiding annoying promotional messaging.
• Learn the portfolio companies, brands, and positioning, and align work with the National Painting Group Model.
• Build dashboards and reporting for nurture-generated leads, estimates, and revenue by company and across the portfolio.
• Use campaign data to improve results year over year.
• Partner with each business owner to ensure campaigns are accurate, on brand, and aligned with local market activity.
• Own lifecycle marketing strategy, creative, execution, analytics, and optimization end to end.
• Use AI and workflows to create reusable templates and customized versions at scale.
• Set up the software, data, analytics, and deliverability needed for nurture marketing.

Benefits

• Performance bonus tied to leads, estimates, and revenue generated by nurture programs.
• Increased earning potential over time through bonuses, base increases, and performance goal ladders.
• Medical, dental, and vision insurance programs, with a company contribution of up to $400 per month toward the selected plan.
• Tech stipend open to discussion, with a target of $150 per month.
• Unlimited paid time off, subject to fulfilling accountabilities and benchmarks.
• Access to internal training and development programs for personal and professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed