Director, Lifecycle Marketing, Provider Growth
About The Position
The Director, Lifecycle Marketing, Provider Growth will build the strategy, data foundation, and operating model for provider lifecycle growth at Zocdoc. The role will help providers understand, adopt, and realize ongoing value from Zocdoc’s expanding platform, which connects providers, insurance plans, scheduling systems, and practice workflows beyond the marketplace. Reporting to the VP, Provider Growth, the Director will lead Lifecycle Marketing and support Product-Led Growth (PLG) in close partnership with Product, Data Science, Engineering, and other growth teams. This is a builder role responsible for setting the direction, hiring and developing the team, and working with partners to launch capabilities. The Director will be a hands-on partner who can explore data, develop hypotheses, and translate them into requirements for identity, decisioning, content, channels, and measurement. The role will build adaptive, data-informed experiences across product surfaces and communication channels, and establish measurement that connects provider experiences to adoption and business outcomes.
Requirements
- Significant experience in lifecycle, CRM, growth, product-led, or customer marketing, with a track record of building capabilities and leading teams.
- Strong analytical judgment and the ability to manipulate and analyze provider, account, product, or behavioral data independently; SQL is advantageous but not required.
- Experience building lifecycle or growth systems from the ground up that connect customer data and decision logic to experiences, product adoption, retention, or revenue outcomes.
- Strong customer and audience judgment, with the ability to translate qualitative insight and behavioral data into useful decisions, experiences, and next steps.
- Ability to work across strategy and implementation, including data, systems, and operational details, in partnership with Product, Sales, Customer Success, Analytics, or Data Science.
- Experience recruiting, developing, and organizing a team to deliver a new capability.
- Ability to define success measures, design tests, interpret results, and distinguish activity and attribution from evidence of business impact.
- Comfort building through ambiguity, making sound tradeoffs, creating structure, and adapting as products, data, and customer needs evolve.
- Exceptional communication and coaching skills, including the ability to align senior stakeholders, provide teams with clarity, and help people grow.
- Experience with B2B, SaaS, marketplace, or other multi-product business models.
- Experience exploring or applying AI, automation, or decisioning tools to improve personalization, team effectiveness, or customer experiences.
Nice To Haves
- Healthcare experience.
Responsibilities
- Build the Lifecycle Marketing function from the ground up, including its strategy, team design, hiring plan, roadmap, operating model, and priorities; translate these into shipped capabilities and measurable outcomes while supporting PLG.
- Develop lifecycle as a continuously learning growth system with experiences that adapt to provider context, needs, intent, product behavior, and readiness.
- Design how provider identity, account context, product usage, behavioral signals, and business objectives inform decisioning and next-best actions.
- Work directly with provider, account, product, and engagement data to build cohorts, investigate behavior, and diagnose drop-offs; partner with Data Science on deeper analysis, models, instrumentation, and scalable data capabilities.
- Orchestrate experiences across product surfaces, email, transactional communications, push, SMS, and interactions with Sales and Customer Success, selecting appropriate channels and moments.
- Ensure experiences help providers discover, adopt, and realize value from Zocdoc’s platform.
- Establish a measurement framework connecting provider experiences to activation, time to activation, product use, retention, revenue per provider, and incremental business impact; use findings to improve the system.
- Partner with Data Science, Product, Engineering, and Revenue Operations to improve signals, instrumentation, experimentation, and reporting.
- Recruit, lead, coach, and develop a high-performing Lifecycle Marketing team; establish ownership and functional discipline while supporting PLG.
- Prototype and test new approaches, including AI-enabled decisioning, personalization, and automation, and scale approaches that demonstrably improve provider and business outcomes.
Benefits
- Flexible, hybrid work environment at the convenient Soho location.
- Unlimited vacation.
- 100% paid employee health benefit options, including medical, dental, and vision.
- Commuter benefits.
- 401(k) with employer-funded match.
- Corporate wellness program with Wellhub.
- Sabbatical leave for employees with 5+ years of service.
- Competitive paid parental leave and fertility/family planning reimbursement.
- Cell phone reimbursement.
- Catered lunch every day, along with beverages and snacks.
- Employee Resource Groups and ZocClubs to promote shared community and belonging.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
