Director, Provider Growth Marketing

Headway

1d • $212,000 - $265,000

About The Position

Headway's mission is to fix the mental healthcare system by building a new system everyone can access, starting by solving the biggest barrier to care: insurance. They have automated the administrative work involved in credentialing, claims, and payment reconciliation. Over 75,000 providers across all 50 states use their software to run their practice, serving over 1 million patients. Headway is building the best tools for therapists, reimagining the experience of finding a therapist, and investing in platform foundations to enable this at scale. They are a Series D company with over $325M in funding from investors like a16z, Accel, and Spark Capital, and are looking for exceptional people to help them achieve their mission and make this the most meaningful experience of their careers.

Requirements

• Personally driven real business growth by leading a marketing organization using multiple channels (SEM, social, organic, lifecycle, referral, etc) at a company with an acquisition machine as large or larger than Headway's.
• Track record of launching impactful new channels, strategies, and rapid experimentation.
• Fluent in the rapidly evolving states of both SEM/paid social and organic demand generation.
• Experience with multiple approaches to paid acquisition (e.g. CPA, TRoAS, etc) and can be a thought leader for how Headway's approach should evolve.
• Opinionated about how performance marketing should be measured and can drive our approach to evolve.
• Hired, developed, and managed channel managers and ICs and have grown the careers of your people.
• Track record of collaborating with finance, R&D, and sales, and can be a part of upleveling our practice.

Responsibilities

• Drive growth in Headway's provider base and revenue while improving mix and channel metrics to reduce CAC over time.
• Own and scale the channel portfolio - paid, organic, lifecycle, referral, and more - testing new channels, strategies, and campaigns to drive new growth.
• Hire, coach, and manage the team who run these channels to build their skills and careers.
• Drive how we segment and de-average our approach to acquisition and shift toward a more value-based framework.
• Reset how we measure our performance.
• Partner closely with Sales, RevOps, Finance, and R&D to align on the right growth goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed