Director, Growth Marketing

Casechek

20h • $150,000 - $175,000 • Hybrid

About The Position

Casechek is seeking a Director, Growth Marketing to own demand generation and drive awareness, pipeline growth, and revenue across their Procurement and Payment Solutions. This role will partner with Sales, Product, and Customer Success teams to build and run integrated campaigns, account-based programs, and funnel optimization efforts. The ultimate goal is to build the demand engine that fuels Casechek's growth, measured by pipeline and revenue generated.

Requirements

• 8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing.
• 2+ years hiring and managing teams, ideally including SDRs
• Demonstrated track record of generating qualified pipeline and marketing-influenced revenue in support of an enterprise sales organization.
• Strong analytical and reporting skills, with comfort owning metrics such as qualified pipeline generated, opportunities created, conversion rates, campaign performance, and ROMI.
• Hands-on expertise with CRM software and Marketing Automation (Salesforce and Pardot preferred), including lead management and attribution.
• Ability to operate strategically while remaining highly hands-on as an individual contributor.
• Experience with Account-Based Marketing (ABM) tools, including but not limited to ZoomInfo, Clay AI, 6Sense, or MadisionLogic
• Experience in managing 1-3 direct reports, including SDRs, is strongly preferred
• Experience in Healthcare strongly preferred: Healthcare Technology, Healthcare Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations.
• Comfortable with MS Excel (analyzing spreadsheets and charts) as well as Microsoft PowerPoint.
• Bachelor's degree in Marketing, Business Administration or relevant field. (MBA preferred).

Nice To Haves

• MBA preferred.

Responsibilities

• Own the end-to-end demand generation strategy and execution, building and managing integrated campaigns that generate qualified pipeline and create sales opportunities for the Commercial team.
• Own the overall pipeline plan, including quarterly targets, coverage, sourced-channel mix (marketing, SDR, AE/AM, partner), and budget, in partnership with Sales leadership.
• Drive pipeline acceleration programs that move opportunities through the funnel faster and improve conversion at each stage.
• Design and run account-based marketing (ABM) programs against target accounts in partnership with Sales, orchestrating multi-channel plays that engage and convert priority hospitals and health systems.
• Build and tier the target account list with Sales, and use intent data to engage the full buying committee (supply chain, perioperative, finance, revenue cycle). Track account engagement and penetration, not just leads.
• Plan, build, and execute multi-channel campaigns, including webinars, events, email, paid, and content programs that drive measurable awareness and demand.
• Own lead management, scoring, routing, and attribution, and maintain a reporting framework that ties campaigns to pipeline, opportunities, and marketing-influenced revenue.
• Continuously analyze funnel performance, conversion rates, and return on marketing investment to inform where to invest next.
• Define success by qualified pipeline added, not MQL volume. Build scoring and reporting around opportunities and pipeline, not lead counts.
• Manage the marketing automation platform and its integration with Salesforce to ensure clean data, reliable lead flow, and accurate reporting across the funnel.
• Partner closely with Sales on shared pipeline goals, service-level agreements for lead follow-up, and feedback loops that keep targeting, messaging, and handoffs tight.
• Collaborate with Product and Customer Success to align campaigns with launches, expansion motions, and the realities of customer needs in market.
• Build and run the inbound and outbound SDR motion, including target lists, sequences, messaging, and handoff to AEs.
• Set qualification criteria and speed-to-lead standards for inbound, and hold the team to meetings, SQL, and pipeline targets.
• Hire, coach, and manage a small inbound / outbound team, including a marketing associate supporting campaign and system execution and 1–2 SDRs responsible for targeted outreach and qualified pipeline generation.

Benefits

• Competitive Salary and Annual Bonus – The salary range for this role is $150,000 – $175,000
• Opportunity for Long-Term Incentives (LTI) – Be part of our success with equity or long-term incentive plans that grow with the company.
• 401(k) Match – Invest in your future with our generous matching program to help you build long-term financial security.
• Work-from-Home Flexibility – Enjoy the freedom to work where you're most productive with a supportive hybrid (Chicago) or remote setup (National).
• Flexible Time Off (Unlimited PTO) – Recharge and focus on what matters most with unlimited paid time off tailored to your needs.
• Parental Leave – Take time to bond and care for your growing family with fully paid parental leave options.
• Comprehensive Medical and Dental Benefits – Prioritize your health and well-being with premium plans for you and your family.
• Brand-New Pro-Level Laptop – Equipped with top-tier tools and technology to set you up for success from day one.
• Annual Education Budget – Expand your skills and knowledge with dedicated funding for courses, certifications, and learning resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Director