Analyst, Lifecycle Marketing

Nashville SC • Nashville, TN

5d

About The Position

The Analyst, Lifecycle Marketing assists with executing the Club’s direct-to-fan marketing strategy. Working directly with the Senior Manager, Digital Strategy & Paid Media, this role manages campaign timelines and creative requests, supports paid media campaigns across digital and traditional channels, and builds and deploys email and SMS campaigns to targeted segments of the fanbase.

Requirements

• Working knowledge of email and SMS platforms, such as Salesforce Marketing Cloud, Klaviyo, or Attentive.
• Ability to segment audiences and analyze campaign performance data.
• Strong copywriting and editing skills.
• Highly organized, with the ability to manage multiple deadlines and priorities at once.
• Effective verbal and written communication skills and comfort working across departments.
• Ability and internal drive to demonstrate a positive attitude and strong work ethic in performing job responsibilities.
• Ability to be a team player and thrive in a collaborative, creative environment.
• Ability to work long, flexible hours, including gamedays, evenings, weekends, and holidays as required.

Nice To Haves

• Graphic design and/or video editing skills.
• Experience with Airtable or similar project management tools.

Responsibilities

• Build, test, and deploy email campaigns supporting ticketing, merchandise, partnership, and community initiatives.
• Manage the Club’s SMS messaging program, including content creation, scheduling, and list management.
• Work with the Business Strategy and Analytics team to segment the fan database by behavior, preferences, and fan journey stage.
• Develop personalized messaging for key audiences, including season ticket members, single-match buyers, and prospective fans.
• Coordinate and track paid media campaigns with internal stakeholders.
• Maintain consistent messaging across email, SMS, and paid media.
• Monitor campaign performance and report on key metrics, including open rates, click-through rates, conversions, and revenue.
• Run A/B tests and recommend improvements to increase engagement and retention.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed