Lifecycle Marketing Lead

SHRM•Alexandria, VA

6d•Hybrid

About The Position

The Lifecycle Marketing Lead supports BAM's business-to-moment (B2M) marketing strategy by developing and executing targeted, data-informed marketing initiatives aligned with audience needs and key moments throughout the member and customer lifecycle. This individual contributor serves as a subject matter expert in lifecycle and retention marketing, leading initiatives for designated products and strategic priorities. The role collaborates across teams to coordinate marketing budget tracking, maintain performance reporting, and provide insights that support marketing effectiveness and business decisions. The position follows a hybrid schedule: Tuesday through Thursday in the office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time. Occasional travel of 0–10% may be required.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or relevant equivalent experience in lieu of a degree.
Seven or more years of experience in lifecycle, retention, performance, or integrated marketing.
Demonstrated experience developing and executing marketing campaigns and initiatives across multiple products, audiences, or customer segments.
Experience coordinating cross-functional projects and influencing stakeholders without direct supervisory authority.
Experience with marketing budget tracking, financial reporting, marketing automation platforms, and performance analytics.
Advanced knowledge of lifecycle, retention, and performance marketing strategies, including audience segmentation and customer engagement.
Ability to translate member and customer insights into effective, data-informed marketing campaigns and engagement journeys.
Strong analytical skills, including experience developing dashboards, performance scorecards, and actionable business reporting.
Working knowledge of marketing budgets, expenditure tracking, financial reconciliation, and performance measurement.
Strong project management and organizational skills, with the ability to independently manage multiple initiatives and competing priorities.
Excellent communication, collaboration, and stakeholder management skills, including the ability to influence outcomes across cross-functional teams.
Ability to provide subject matter expertise, guidance, and recommendations to support marketing initiatives and continuous improvement.
Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve work quality.

Responsibilities

Lead the development and execution of lifecycle marketing campaigns and engagement journeys focused on member retention, renewal, and overall engagement.
Use audience insights, behavioral data, and lifecycle stages to develop targeted marketing strategies aligned with BAM's business-to-moment (B2M) approach.
Coordinate and execute integrated marketing initiatives for designated products, emerging offerings, and special projects with cross-functional stakeholders.
Partner with Content, Campaign Strategy, MarTech, Product, and other teams to ensure effective implementation and alignment of marketing activities.
Coordinate marketing budget tracking, monitor expenditures against approved allocations, reconcile spending with Finance, and identify variances for review.
Maintain accurate financial tracking and reporting to support visibility into marketing investments and resource utilization.
Develop and maintain marketing performance dashboards and scorecards tracking metrics such as renewal rates, customer acquisition costs, margin contribution, and campaign effectiveness.
Collaborate with Business Intelligence and Finance to validate reporting accuracy, analyze performance trends, and provide actionable recommendations for continuous improvement.
Perform other duties and projects as assigned.