Lifecycle Marketing Lead

Plug Technologies Inc•Los Angeles, CA

1d•$145,000 - $180,000•Onsite

About The Position

Plug is hiring a senior, hands-on Lifecycle Marketing Lead to shape customer communications throughout the relationship with Plug, from the initial vehicle-value check through closing and beyond. The role will take ownership of lifecycle marketing work currently divided among Sales, RevOps, BizOps, and Marketing, and is critical to the company’s growth. The Lifecycle Marketing Lead will set strategy, write copy, and execute campaigns, bringing technical depth in marketing automation. The position calls for taking open-ended problems from idea through measured results rather than executing prewritten briefs. The successful candidate may bring in support when useful and may build and lead a team as the function grows. Email and SMS are the initial priorities; retargeting and on-site personalization are preferred additional areas. Plug is a marketplace for used electric vehicles. Consumers receive an instant cash offer supported by battery-health data, and dealers across the US bid in real time on the inventory. The company was founded in 2023 by former Tesla executives and reports facilitating $150 million in EV sales and raising a $20 million Series A led by Lightspeed Venture Partners. This is a full-time, salaried, exempt, in-person role in Los Angeles, California. Plug states that it will not provide relocation assistance and does not offer sponsorship at this time. Annual salary is $145,000 to $180,000.

Requirements

At least 6 years of experience in lifecycle or retention marketing, including setting strategy and independently running campaigns.
Hands-on experience with marketing automation platforms.
Strong copywriting skills and comfort writing and refining messaging from start to finish.
Experience designing behavior-triggered, segmented campaigns.
Experience working cross-functionally with Sales and RevOps.

Nice To Haves

Experience with retargeting.
Experience with on-site personalization, including pop-ups, banners, or personalized homepage content.

Responsibilities

Work with Product, BizOps, and Sales to understand core issues across the funnel.
Lead lifecycle strategy, copywriting, and execution for customer-facing email and SMS, replacing an ad hoc process spread across teams.
Set up behavior-triggered flows to replace manually decided one-off sends.
Work with RevOps on the technical build; determine what to build directly versus specify, and set up triggers as part of the role.
Create a customer content plan and editorial calendar to build trust and value over time.
Turn content into nurture journeys and track how effectively they move customers through the lifecycle.
Establish a clear operating rhythm for lifecycle campaigns.
Own campaigns from strategy through results.
Launch a stronger nurture or onboarding journey with a defined test-and-measure plan.
Implement consistent briefs, segmentation rules, quality-assurance checks, and post-campaign reviews.
Measure funnel completion, reactivation and time to conversion, email and SMS engagement health, and conversion influenced by lifecycle touchpoints.