Lifecycle Marketing Lead

OpenArt AI • San Carlos, CA

3d • Onsite

About The Position

OpenArt is seeking a hands-on Lifecycle Marketing Lead to help creators achieve a first successful creation, return to the product, discover more features, and gain lasting value from a subscription. The role builds adaptive journeys across email and, in partnership with Product, in-app channels. It also nurtures enterprise prospects from initial interest through sales handoff.

The lead will identify opportunities in user behavior, write messages, build and quality-assure campaigns, and measure their impact. The role works closely with Growth, Data, Marketing, Product, Enterprise GTM, and RevOps, and requires adapting plans as the product and its audiences change.

Success means measurable improvement in activation, repeat use, paid conversion, retention, or qualified enterprise lead progression attributable to lifecycle programs, while delivering timely, relevant guidance that helps creators make more with OpenArt. The position is full-time and based in the San Francisco Bay Area, with onsite work preferred. Total compensation is $200,000–$250,000, including base salary, bonus, and equity; the final package depends on experience and scope.

Requirements

• 7+ years in lifecycle, CRM, retention, or growth marketing.
• 4+ years owning B2C subscription or self-serve lifecycle programs.
• 3+ years of hands-on experience with a platform such as Customer.io, Braze, or Iterable.
• Personally built event-triggered journeys, segments, and personalized campaigns.
• Working knowledge of templating and email production, such as Liquid and email HTML/CSS.
• Experience with email and at least one other owned channel.
• A measurable record of improving activation, conversion, engagement, or retention.
• Fluency with cohorts, A/B tests, and campaign and product analytics.
• Strong copywriting and editing skills, with sound judgment on deliverability, consent, QA, and message frequency.
• Comfort with ambiguity and the ability to turn incomplete data and a changing product into a practical plan, ship it, and improve it with evidence.
• Fluent English, written and spoken.

Nice To Haves

• B2B experience is strongly preferred.
• Hands-on B2B or enterprise lifecycle experience, including lead nurture, event follow-up, and sales handoffs.
• Experience building a lifecycle program from an early stage, including its operating model and team as it scaled.
• SQL or experience with CDPs, event pipelines, and product analytics tools.
• Experience with creator tools, AI products, international audiences, or localization.

Responsibilities

• Map the journey from signup through activation, repeat creation, conversion, retention, and reactivation, and prioritize the highest-impact gaps.
• Build behavior-triggered onboarding, education, upgrade, and win-back journeys.
• Determine who to message, when and through which channel, and when to stop messaging.
• Build B2B nurture for new accounts, including event and webinar follow-up, lead signals, and sales handoffs; partner with Enterprise GTM and RevOps.
• Write clear email and in-app copy; build and QA campaigns, personalization, frequency limits, and suppression rules.
• Partner with the Growth PM, engineers, and Data on product events, in-app opportunities, and experiments.
• Use A/B tests or holdouts where feasible to measure incremental impact.
• Work with Product Marketing on launch messaging and with Growth Marketing on shared activation and conversion goals.
• Own lifecycle tooling, deliverability, and reporting, and use results to improve journeys as the product and user behavior change.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed