Lifecycle Marketing Specialist

Memphis Grizzlies•Memphis, TN

About The Position

The Lifecycle Marketing Specialist owns email and SMS campaigns across Memphis Basketball brands, including the Memphis Grizzlies, Memphis Hustle, Grind City Media, and FedExForum. The role plans email strategy, builds and deploys campaigns, reports on performance KPIs, and manages the SMS program in close partnership with the Marketing Director. It focuses on using lifecycle marketing as a system to engage fans and grow revenue. The specialist develops lifecycle and SMS strategies, builds campaigns for priority audiences and nurture streams, and creates triggered and behavioral journeys, retention programs, and win-back campaigns. The position also supports campaign quality assurance, deliverability, list hygiene, compliance, testing, optimization, analytics, and reporting. It works closely with creative, marketing, sales, ticketing, partnerships, content, and analytics teams to keep projects organized and achieve campaign goals.

Requirements

Bachelor’s degree from a university, college, or art institute, or equivalent professional work experience.
3 to 5 years of experience in lifecycle, CRM, or retention marketing, with ownership of automated programs at scale.
A lifecycle mindset focused on designing and improving lifecycle programs to engage the fanbase and grow revenue.
Hands-on experience building audiences, automations, and journeys in an enterprise email or marketing automation platform.
Experience leading or owning an SMS program and understanding SMS compliance requirements.
Working understanding of email deliverability best practices and privacy regulations.
Strong grounding in testing and experimentation, from setup through turning results into action.
Strong project management skills, including managing multiple deadlines and keeping work moving across teams.
Hands-on experience with tools similar to Wrike, Salesforce, Attentive, and marketing automation tools.
Experience with CDPs and event-based data models.
Ability to interpret campaign data, build and own performance dashboards in partnership with marketing analytics, and apply findings to future strategy.
Working knowledge of HTML and CSS for troubleshooting and editing.
Excellent written and verbal communication skills, strong messaging instincts, and ability to explain data and strategy to non-technical colleagues.
Confidence to form independent opinions, provide candid feedback when needed, and work without step-by-step direction.

Nice To Haves

Experience with Yinzcam.
Experience in sports, ticketing, or entertainment, and an understanding of fans and event-driven timing.
Photography, illustration, or motion experience.
Knowledge of and passion for NBA basketball.

Responsibilities

Own lifecycle and SMS strategies in partnership with the Marketing Director.
Build and deploy email and SMS campaigns across multiple brands for priority audiences, nurture streams, triggered and behavioral flows, retention, and win-back campaigns.
Stay current on email, SMS, and lifecycle marketing best practices.
Test email and SMS campaigns for links, personalization, desktop and mobile experience, campaign details, offers, and messaging before deployment.
Maintain campaign schedules and ensure timely execution.
Support email deliverability, list hygiene, and compliance best practices.
Drive an A/B testing framework covering subject lines, messaging, creative, audience segments, and send timing.
Share testing learnings and recommendations with the broader marketing team.
Track, analyze, and report on KPIs and campaign performance.
Contribute ideas to improve fan engagement and campaign effectiveness.
Help maintain dashboards and reporting tools in partnership with the analytics team.
Partner with the creative team to ensure campaign assets are delivered on time.
Keep projects organized and moving across multiple stakeholders.
Partner with marketing, sales, ticketing, partnerships, content, and analytics teams to support campaign goals.
Perform other duties as needed.