Marketing Automation & Lifecycle Specialist

USA TODAY Co.

2d • $85,000 - $100,000 • Remote

About The Position

Design, build, deploy, and optimize lifecycle campaigns and customer journeys across email and CRM platforms. The role uses marketing automation and customer data to deliver personalized, scalable consumer experiences. The specialist will be the hands-on expert behind programs that welcome, engage, and retain USA TODAY subscribers, building and launching journeys, owning the data and logic that power them, and improving program speed, personalization, and reliability. The position partners with MarTech, Audience Strategy, Product, Analytics, and Performance Marketing, and can recommend new capabilities and platform improvements.

Requirements

• At least 3 years of hands-on Salesforce Marketing Cloud experience building and deploying campaigns and journeys.
• Strong working knowledge of Journey Builder, Automation Studio, Email Studio, and Contact Builder.
• Proficiency in SQL for segmentation and AMPscript for personalization.
• Understanding of relational data, subscriber data models, and audience segmentation.
• Experience running triggered and lifecycle programs such as welcome, onboarding, engagement, win-back, and renewal.
• Methodical QA habits and a track record of reliable deployments.
• Working knowledge of email deliverability, CAN-SPAM, and consent requirements.
• Comfort using AI tools for technical work such as writing and debugging SQL or AMPscript, documentation, and QA.
• Ability to translate business requirements into technical builds and explain technical issues in plain language.
• Bachelor's degree or equivalent experience.
• Applicants must be authorized to work in the applicable location.

Nice To Haves

• Salesforce Marketing Cloud certification.
• Server-Side JavaScript (SSJS), API integrations, and HTML/CSS for email.
• Experience with a customer data platform and its integration with Salesforce Marketing Cloud.
• Push and SMS experience within Marketing Cloud.
• Lifecycle marketing experience in subscription, media, or ecommerce.

Responsibilities

• Build, launch, and maintain lifecycle programs supporting acquisition, engagement, retention, pricing, and customer communications.
• Execute campaigns in Salesforce Marketing Cloud, including journey building, segmentation, automation, personalization, deployment, and troubleshooting.
• Build the data and logic behind programs, including Data Extensions, SQL queries, audience rules, decision splits, triggered sends, and journey orchestration.
• Partner with MarTech, Audience Strategy, Product, Analytics, and Performance Marketing to translate business requirements into scalable campaign and journey solutions.
• Troubleshoot campaign, audience, data, and deployment issues with technical teams, identifying root causes and solutions.
• Support integrations between Salesforce Marketing Cloud, CDPs, CRM platforms, audience tools, and other marketing technologies.
• Use AI and automation to accelerate campaign setup, QA, documentation, audience analysis, and troubleshooting.
• Recommend capabilities, process improvements, and platform enhancements to improve speed-to-market, scalability, and personalization.
• Maintain documentation, governance standards, QA processes, and best practices for reliable execution across the Consumer organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level