Sr. Lifecycle Marketing Specialist

Prosper•San Francisco, CA

1d•$116,000 - $144,000

About The Position

The Senior Lifecycle Marketing Specialist manages and executes multi-channel lifecycle marketing campaigns. Reporting to a Senior Marketing Manager, this role handles campaigns across email, SMS, push notifications, and in-account messaging using a modern marketing automation platform. The position calls for a customer-first professional able to work in a fast-paced environment and directly impact business results. The specialist manages campaign requirements and launches, builds journeys and experiments in Iterable, codes and quality-checks personalized emails, monitors campaign performance, and collaborates with marketing, analytics, legal, compliance, and technical teams. The role also provides lifecycle marketing expertise and helps optimize campaigns and journeys to meet business requirements.

Requirements

At least 5 years of lifecycle marketing experience with hands-on campaign execution, plus a degree or equivalent experience.
Direct experience creating and deploying email or multi-channel campaigns.
Direct experience building journeys with a modern marketing automation platform.
Expert-level HTML/CSS for email, including fluid or hybrid frameworks and dark mode, and the ability to conduct cross-client QA and troubleshooting using Litmus or EoA.
Knowledge of A/B testing and the ability to translate complex test designs into campaign journeys.
Working knowledge of API events and webhooks.
Working knowledge of lifecycle marketing best practices.
Ability to work independently with minimal supervision.

Nice To Haves

Experience with email, SMS, push notifications, and in-account messaging.
Experience with Iterable, Braze, or similar marketing automation tools that use modern DAG workflows.
Solid understanding of JSON data structures and how to use them in a templating language.
Fintech or similarly highly regulated industry experience.

Responsibilities

Manage daily campaign tasks, gather and document campaign requirements, and launch campaigns based on the content calendar.
Design simple and complex multi-channel journeys in Iterable, including experiments and conditional splits using API event payloads and user profile attributes.
Code and QA emails within existing templates, using Iterable snippets and Handlebars logic to support future-proofing and personalization.
Collaborate with marketing and marketing analytics to intake requests, assess results, identify optimization opportunities, and deliver campaigns and journeys that meet business requirements.
Work with legal and compliance teams to ensure marketing content complies with company and industry policies.
Collaborate with technical resources to QA API event JSON payloads and outbound webhooks, and provide guidance as needed.
Monitor campaign send counts and performance.
Provide insight and subject matter expertise.