Lifecycle Marketing Specialist

NorthAB LLC•Remote work MI, MI

3d•$60,980 - $82,500•Remote

About The Position

The Lifecycle Marketing Specialist owns the customer journey from first touch through renewal and expansion. The role designs and executes email, in-app, and multi-channel lifecycle campaigns to guide contacts through the funnel, from lead to activated customer to advocate. As the primary owner of HubSpot marketing automation, the specialist works across demand generation, product marketing, and analytics, partnering with Sales, Customer Success, and Product to deliver relevant, timely, and measurable customer experiences.

Requirements

Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
At least 3 years of experience in lifecycle, retention, or CRM marketing; ideally in B2B SaaS or fintech.
Strong experience with HubSpot, including workflows, segmentation, and lifecycle stage management.
Track record of building nurture programs that measurably drive business metrics such as pipeline, activation, retention, or net revenue retention.
Strong analytical skills and ability to independently pull and interpret data to inform campaign decisions.
Ability to partner cross-functionally with Sales and Customer Success on lifecycle and handoff processes.
Excellent written communication skills, including the ability to write compelling lifecycle copy or brief creators effectively.
Comfort working with ambiguity and a builder's mindset focused on creating infrastructure as well as executing campaigns.

Nice To Haves

Experience in payments, fintech, or another regulated B2B industry.
Familiarity with SQL, BI tools such as Looker or Tableau, product-led growth motions, and in-app messaging tools.

Responsibilities

Design, build, and optimize multi-channel lifecycle campaigns across email, in-app messaging, and SMS for onboarding, activation, engagement, retention, win-back, and expansion.
Own segmentation and lifecycle stage definitions in HubSpot and ensure clean handoffs between Marketing, Sales, and Customer Success.
Build and maintain nurture tracks for MQLs, trials, and post-sale customers, with conversion and engagement goals for each stage.
Partner with Analytics and Operations to define and track lifecycle metrics, including activation rate, time-to-value, retention, and expansion revenue, and report campaign performance.
Identify and troubleshoot lifecycle-funnel data integrity issues, including stage mismatches between HubSpot and CRM or partner systems.
Run A/B tests on messaging, timing, and channels to improve conversion rates at each lifecycle stage.
Collaborate with Content and Design teams to produce lifecycle-specific creative assets, including email copy, in-app messages, and triggered content.