Lifecycle Marketing Specialist
About The Position
The Lifecycle Marketing Specialist is part of PlayStation’s Consumer Engagement team within Global Media and Omnichannel Marketing. The team implements multi-channel digital programs and campaigns to develop relevant dialogue with customers worldwide, using data-driven insights to build personalized player relationships across web, email, mobile, and on-console channels. This role delivers lifecycle campaigns end to end, including planning, testing, execution, and measurement. It combines campaign strategy with hands-on operational and technical execution in lifecycle marketing platforms. The specialist works closely with Creative Studio, Data Science, Audience & Measurement, and Marketing teams across the Americas, Europe, and Asia to improve owned-channel marketing, company growth, and player engagement.
Requirements
- Hands-on experience building and deploying campaigns in lifecycle marketing platforms, with a strong understanding of how journeys, data, and triggers interact.
- Ability to take ownership of end-to-end campaign delivery, from setup through troubleshooting and optimization.
- Degree-level education in a related field such as Business, Marketing, or Mathematics, with a strong academic record.
- At least 3 years of proven experience in B2C marketing, customer lifecycle management, and engagement marketing, or equivalent experience.
- Strong organizational skills and ability to manage a full workload and multiple ambitious projects simultaneously.
- Customer focus and ability to use quantitative and qualitative consumer insights to make decisions and recommend improvements.
- Strong communication skills, including the ability to brief creative, analyst, engineering, legal, and management stakeholders.
- Strong analytical and quantitative skills, with a track record of data-based decision-making.
- Innovative approach and willingness to explore new ways of working and challenge the status quo.
- Excellent influencing and interpersonal skills.
- Experience with Salesforce Marketing Cloud, Journey Builder, Interactive Studio, or an equivalent email service provider.
- Ability to build trust with internal team members and external vendors through expertise and integrity.
- Experience establishing relationships and working compassionately across cultures, collaborating openly and bringing together different perspectives.
Responsibilities
- Own end-to-end campaign builds and deployment in lifecycle marketing platforms, including channel builds, journey configuration, audience segmentation, quality assurance, and troubleshooting.
- Plan campaigns using existing blueprints and collaborate with the team to iterate on and improve campaign structures.
- Design, build, and optimize automated and trigger-based messaging, identifying opportunities to scale lifecycle programs.
- Collaborate with the team to advance player-centricity through models, content, and player insights, enabling one-to-one personalization at scale across channels.
- Analyze campaign and journey performance, derive insights, and share results and opportunities with the business to inform future iterations.
- Collaborate on test-and-learn strategies and feed insights into ongoing campaign testing and refinement.
- Monitor lifecycle marketing developments, emerging trends, technologies, and innovations, and provide ongoing learning for the marketing organization.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Matching 401(k)
- Paid time off
- Wellness program
- Employee discounts on Sony products
- The role may be eligible for a bonus package.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
