Lifecycle Marketing Specialist

Kudoboard•Chicago, IL

21h•$70,000 - $100,000•Hybrid

About The Position

Kudoboard is seeking a Lifecycle Marketing Specialist to own and scale its customer lifecycle marketing engine, with a strong focus on email marketing, marketing automation, and revenue-driving nurture programs. This role involves planning, building, executing, and optimizing lifecycle campaigns across the entire customer journey, including acquisition, activation, retention, upsell, and expansion. The specialist will manage the email calendar, newsletter strategy, and customer marketing journeys, collaborating with product marketing on campaigns to drive engagement and revenue. The ideal candidate thinks in funnels, is data-driven, and desires measurable ownership over revenue impact.

Requirements

5+ years of experience in lifecycle marketing, email marketing, or marketing automation.
Prior experience with Braze required.
Proven experience building automated nurture flows and lifecycle journeys.
Experience managing email calendars and campaign planning.
Strong understanding of segmentation, personalization, and behavioral triggers.
Proficiency in CMS platforms (WordPress or similar), CRM systems (Salesforce preferred), Google Analytics, and marketing automation tools.
Strong analytical mindset with the ability to translate data into action.
Strong project management skills and ability to prioritize based on revenue impact.
Excellent writing and communication skills.
Self-starter with a high sense of ownership and accountability.
Comfortable working in a fast-moving, growth-oriented environment.

Nice To Haves

Braze Certified a plus
Experience in B2B SaaS and/or product-led growth environments preferred.

Responsibilities

Own and manage the full customer email marketing calendar.
Build, optimize, and scale lifecycle journeys (welcome, onboarding, activation, upsell, retention, win-back).
Rebuild and improve customer marketing emails to drive stronger engagement and revenue.
Create and manage email newsletters that drive product adoption and customer retention.
Design and execute nurture programs tied to product usage, segmentation, and behavioral triggers.
Monitor and optimize KPIs including open rate, CTR, conversion rate, retention, expansion revenue, and LTV.
Manage email marketing platforms (Braze experience required).
Build automated workflows, segmentation logic, and performance dashboards.
Collaborate with sales and product teams to align lifecycle touchpoints.
Ensure data cleanliness and alignment between CRM and email platforms.
Assist with product marketing campaigns and launches.
Support go-to-market campaigns through targeted lifecycle communications.
Create campaign messaging aligned with positioning and ICPs.
Partner with paid, SDR, and content teams to reinforce omnichannel efforts.
Contribute to website content and key marketing pages.
Support SEO and AEO initiatives with conversion-driven content.
Help maintain messaging consistency across lifecycle and web channels.
Build and monitor a comprehensive lifecycle dashboard.
Run A/B tests across subject lines, messaging, CTAs, and nurture flows.
Continuously optimize programs based on data and business impact.
Tie lifecycle efforts directly to pipeline and revenue metrics.