Lifecycle and Email Marketing Specialist

Momentous•Park City, UT

3d•Hybrid

About The Position

Momentous is seeking a Lifecycle & Email Marketing Specialist to help scale its email, CRM, and customer retention programs. This hands-on role combines creative, technical, and operational execution across email campaigns, automated customer journeys, and customer communications. Working with the CRM, Lifecycle & Retention team, the specialist builds and maintains campaigns and lifecycle flows, develops evergreen product education content, and manages routine and cross-functional email communications. The role calls for a strong writer and creative thinker with technical proficiency, exceptional attention to detail, and curiosity about customer behavior, who can turn strategy into execution, solve problems, and continuously improve the customer experience. The position is hybrid and based at Momentous' Park City headquarters.

Requirements

Bachelor's degree or equivalent experience in Creative Writing, Marketing, Content Creation, Communications, or a related field.
3–5 years of experience in email marketing, CRM, lifecycle marketing, or a related field.
Hands-on Klaviyo experience, including campaign production, automated flows, testing, QA, and deliverability.
Exceptional attention to detail and commitment to accurate, high-quality work.
Strong organizational skills and ability to manage multiple projects, deadlines, and cross-functional requests.
Ability to translate strategic direction and creative concepts into effective, reliable execution.
Strong critical-thinking and problem-solving skills, including willingness to question existing approaches and suggest improvements.
Collaborative communication style and ability to work effectively with marketing and cross-functional business partners.
Interest in consumer psychology and behavioral science, especially how customer motivations and behaviors affect engagement and retention.
Proactive, resourceful, and comfortable in a fast-paced, evolving environment.
Creative curiosity combined with a detail-oriented, execution-focused mindset.
Ownership of assigned work and consistent, accurate follow-through.
Eagerness to learn, develop technical and creative skills, and contribute to continuous improvement.
Passion for health, wellness, fitness, and human performance.

Nice To Haves

Experience in health, wellness, nutrition, or supplements.

Responsibilities

Build, QA, test, and deploy Klaviyo email campaigns, including brand campaigns and retention initiatives.
Execute campaigns according to established messaging, creative direction, and audience targeting.
Support campaign production, testing, and deployment while ensuring communications are accurate and consistent.
Build, QA, and maintain automated lifecycle flows based on strategies and messaging developed by senior team members.
Build and maintain customer segments for targeted and personalized communications.
Support subscription retention initiatives, lifecycle testing, and routine Recharge operations.
Identify opportunities to improve lifecycle execution and customer engagement.
Write, design, produce, and maintain evergreen product education emails and reusable content modules.
Work with Product Marketing to turn product information into compelling customer-friendly content aligned with Momentous' brand voice and positioning.
Develop scalable content assets that support consistent messaging and efficient production across campaigns and lifecycle journeys.
Produce, QA, and deploy routine customer communications, including out-of-stock, pricing, and service updates, using approved messaging.
Manage cross-functional email execution for Sales, Corporate Wellness, Affiliate, and other business teams.
Provide Klaviyo troubleshooting, technical support, and channel maintenance, including deliverability support.
Build and QA A/B tests across campaigns and lifecycle flows, supporting performance analysis and optimization.
Identify opportunities to streamline workflows, improve QA, and reduce manual processes.
Strengthen documentation and knowledge sharing to improve execution consistency and channel continuity.
Recommend improvements to campaign performance, customer experience, and team efficiency.

Benefits

Professional development opportunities through evolving experiences.
Competitive cash compensation plus employee stock options.
Health, vision, dental, life, pet, accident, disability, and critical illness coverage.
Fertility benefits, caregiver concierge, and financial planning benefits.
401(k) match.
Unlimited PTO.
Finish Line Fridays, with work ending at 3:00 every Friday.
Generous observed holidays, including 18 days of office closure in 2026.
$1,000 annual perks program to support a high-performance lifestyle.
Team workouts and lunches.
Access to Momentous products and merchandise.