Sr. Lifecycle Marketing Manager, LinkedIn Marketing Solutions

LinkedIn • Sunnyvale, CA

2d

About The Position

LinkedIn is seeking a Sr. Lifecycle Marketing Manager to join its LinkedIn Ads Growth Marketing team, which helps businesses understand and unlock the value of LinkedIn Ads. The role defines and implements strategies to grow and retain existing LinkedIn Ads customers through targeted marketing campaigns across multiple digital channels. The position may be remote or hybrid, subject to the stated work-location conditions and business needs.

The manager will develop education, engagement, and retention programs, including trigger-based campaigns that deliver relevant insights and recommendations to customers at scale. The role partners closely with Sales, Sales Operations, and Marketing Operations to coordinate campaigns and outreach, establish shared metrics, launch campaigns, and evaluate performance against Sales objectives. The manager also communicates program strategy and results to Marketing and Sales stakeholders.

Requirements

• 7+ years of experience in Lifecycle Marketing, Customer Engagement, or related roles.
• 7+ years of experience building and managing marketing campaigns delivered through digital channels, including email and LinkedIn Ads.
• 3+ years of experience partnering with Sales and Sales Operations to develop shared motions, messaging, and metrics.
• BA/BS degree or equivalent experience.

Nice To Haves

• Prior Ad Tech industry experience and a deep understanding of digital advertising platforms and customer engagement strategies.
• Proven track record building and managing customer lifecycle campaigns across scalable digital channels, including email and LinkedIn Ads.
• Familiarity with trigger-based campaign design, including audience segmentation, behavioral targeting, and lifecycle automation.
• Experience in fast-paced, cross-functional environments focused on experimentation and continuous optimization.
• Passion for customer education and retention, with a creative mindset for delivering value at scale.
• Demonstrated success collaborating with Sales and Sales Operations to align messaging, develop shared goals, and drive customer retention.
• Strong communication skills and experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales.
• Strong business acumen and ability to interpret strategic objectives and recommend cross-functional solutions spanning multiple teams.

Responsibilities

• Define and implement education, engagement, and retention campaigns for LinkedIn Ads customers across multiple digital channels.
• Design scalable, trigger-based campaigns that deliver relevant insights and recommendations to customers at the right time.
• Partner with Sales and Sales Operations to align marketing campaigns and messaging with outreach to existing customers, including developing shared metrics and outcomes.
• Develop campaign strategies, including objectives, audiences, messaging, and channels; define targeting, build campaign assets, and work with Marketing Operations to launch campaigns.
• Define KPIs and goals, analyze campaign performance, and optimize Lifecycle Marketing impact in alignment with Sales objectives.
• Communicate program strategy and ongoing performance to Marketing and Sales stakeholders.

Benefits

• Annual performance bonus may be included in the total compensation package.
• Stock may be included in the total compensation package.
• Benefits may be included in the total compensation package.
• Other applicable incentive compensation plans may be included in the total compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior