Sr. Lifecycle Marketing Manager, LinkedIn Marketing Solutions

LinkedIn • Sunnyvale, CA

13h • $125,000 - $195,000 • Hybrid

About The Position

The Sr. Lifecycle Marketing Manager is part of LinkedIn Ads Growth Marketing, a team focused on helping businesses understand and unlock the value of LinkedIn Ads. The role defines and implements strategies to grow and retain existing LinkedIn Ads customers through targeted marketing campaigns delivered across multiple channels. This may be a remote or hybrid role. Hybrid employees work from home and a LinkedIn office on select days according to team business needs; remote employees work from their designated home location, with changes subject to review and approval.

Requirements

• 7+ years of experience in Lifecycle Marketing, Customer Engagement, or related roles.
• 7+ years of experience building and managing marketing campaigns delivered through digital channels, including email and LinkedIn Ads.
• 3+ years of experience partnering with Sales and Sales Operations to develop shared motions, messaging, and metrics.
• BA/BS degree or equivalent experience.

Nice To Haves

• Prior experience in the Ad Tech industry, with a deep understanding of digital advertising platforms and customer engagement strategies.
• Track record of building and managing customer lifecycle campaigns across scalable digital channels, including email and LinkedIn Ads.
• Familiarity with trigger-based campaign design, including audience segmentation, behavioral targeting, and lifecycle automation.
• Experience in fast-paced, cross-functional environments, focused on experimentation and continuous optimization.
• Passion for customer education and retention, with a creative mindset for delivering value at scale.
• Demonstrated success collaborating with Sales and Sales Operations to align messaging, develop shared goals, and drive customer retention.
• Strong communication skills, including presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales.
• High business acumen and ability to interpret strategic objectives and recommend cross-functional solutions spanning multiple teams.

Responsibilities

• Define and implement education, engagement, and retention campaigns for LinkedIn Ads customers using multiple digital channels.
• Design trigger-based campaigns that provide customers with timely insights and recommendations at scale.
• Partner with Sales and Sales Operations to align marketing campaigns and messaging with outreach to existing customers, including developing shared metrics and outcomes.
• Develop and implement campaign strategies, including objectives, audiences, messages, and channels; define targeting, build campaign assets, and work with Marketing Operations to launch campaigns across one or more channels.
• Measure and optimize lifecycle marketing impact by defining KPIs, setting goals, and analyzing performance in alignment with Sales objectives.
• Communicate program strategy and ongoing performance to Marketing and Sales stakeholders.

Benefits

• Annual performance bonus may be included in the total compensation package.
• Stock may be included in the total compensation package.
• Benefits and/or other applicable incentive compensation plans may be included in the total compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior