Sr. Lifecycle Marketing Specialist

Prosper•San Francisco Bay Area, CA

1d•$116,000 - $144,000

About The Position

The Senior Lifecycle Marketing Specialist manages and executes multi-channel lifecycle marketing campaigns across email, SMS, push notifications, and in-account messaging using a modern marketing automation platform. This customer-first role calls for an experienced professional who can work in a fast-paced, challenging environment and whose work directly impacts Prosper’s bottom line. The posting describes the role as critical, with high expectations and zero room for error. During the first 30 days, the specialist will learn core systems and team workflows, shadow ongoing projects, and build relationships. By 60 days, the specialist is expected to own tasks, contribute to projects, and work with increasing independence under manager guidance. By 90 days, the role is expected to have full autonomous authority, execute the strategic roadmap, and provide cross-functional leadership and partnership. The role may be performed from Prosper’s San Francisco or Phoenix offices or remotely. Compensation is $116,000–$144,000 annually, plus bonus and benefits; salary decisions consider location, experience, and other job-related factors.

Requirements

At least 5 years of lifecycle marketing experience with hands-on campaign execution, plus a degree or equivalent experience.
Direct experience creating and deploying email or multi-channel campaigns; applicants without this experience will not be considered.
Experience building journeys with a modern marketing automation platform.
Expert-level HTML/CSS for email, including fluid/hybrid frameworks and dark mode.
Ability to independently QA and troubleshoot email across clients using Litmus or Email on Acid (EoA).
Knowledge of A/B testing and ability to translate complex test designs into campaign journeys.
Working knowledge of API events and webhooks.
Working knowledge of lifecycle marketing best practices.
Ability to work independently with minimal supervision.

Nice To Haves

Experience with email, SMS, push notifications, and in-account messaging is strongly preferred.
Experience with Iterable, Braze, or similar tools that use modern DAG workflows.
Knowledge of JSON data structures and how to leverage them in a templating language.
Fintech or similarly highly regulated industry experience.

Responsibilities

Manage daily campaign tasks, gather and document campaign requirements, and launch campaigns according to the content calendar.
Design simple and complex multi-channel journeys in Iterable, including experiments and conditional splits, using API event payloads and user profile attributes.
Code and QA emails within existing templates, using Iterable snippets and Handlebars logic to support future-proofing and personalization.
Work with marketing and marketing analytics to intake requests, assess results, identify optimization opportunities, and deliver campaigns and journeys that meet business requirements.
Work with legal and compliance teams to ensure marketing content complies with company and industry policies.
Work with technical resources to QA API event JSON payloads and outbound webhooks, and provide guidance as needed.
Monitor campaign send counts and performance.
Provide insight and subject matter expertise.
Progress from learning systems and workflows to autonomous strategic roadmap execution and cross-functional leadership during the first 90 days.