VP, Commercial

dentsu•New York, NY

1d•$164,000 - $181,000•Hybrid

About The Position

The Vice President, Commercial Partnerships is a leadership role within the North American Trading organization. The position advances the commercial partnerships strategy and drives initiatives that create value for clients, partners, and the business. It connects strategic planning with operational execution, working closely with senior leadership to identify growth opportunities, strengthen industry relationships, and maximize commercial outcomes. The role requires expertise across video, digital, outdoor, audio, and local media, as well as the ability to develop partnerships, negotiate complex agreements, and lead high-performing teams. The VP partners with senior leadership on the annual commercial partnerships strategy; leads the development, negotiation, implementation, and optimization of partnerships; and builds a pipeline of opportunities supporting revenue growth. The role also provides strategic direction to trading and solutions teams, uses market and performance insights to improve outcomes, and collaborates across functions to develop products, solutions, and partnership models. The position leads team performance and talent development, builds relationships with agency stakeholders and media partners, supports new business efforts, and communicates commercial strategy and results to internal and external stakeholders. Employees within commuting distance of a hub office are expected to work in person three days per week, except in Los Angeles where the expectation is two days per week. Employees outside commuting distance may be designated remote depending on the role and business needs; all employees may need to attend an office as business needs require.

Requirements

10+ years of relevant experience in media, partnerships, sales, trading, agency, or related environments.
Proven track record of developing strategic partnerships and driving revenue growth.
Strong negotiation and relationship management skills, including experience managing complex, high-value commercial agreements.
Ability to balance strategic thinking with operational execution.
Strong analytical and financial acumen, including the ability to use data and insights to drive business decisions.
Experience leading, coaching, and developing high-performing teams.
Excellent communication, presentation, and stakeholder management skills.
Deep knowledge of the media landscape, including video, digital, outdoor, audio, and local media channels.

Responsibilities

Partner with senior leadership to develop and execute the annual commercial partnerships strategy aligned with organizational objectives and trading priorities.
Identify, negotiate, implement, and optimize strategic commercial partnerships with media owners and industry stakeholders.
Develop and maintain a pipeline of partnership opportunities that support revenue growth and business objectives.
Work with partners and internal stakeholders to monitor, track, and forecast partnership utilization.
Identify emerging opportunities and recommend strategies to strengthen competitive positioning and market impact.
Monitor market trends, competitive activity, and industry developments to identify revenue-generating opportunities.
Provide strategic direction and support to trading and solutions teams for commercial initiatives.
Collaborate across functions to develop products, solutions, and partnership models that address client and market needs.
Use data and performance insights to inform decisions and optimize partnership outcomes.
Coach, support, and develop Directors and team members; lead performance management and talent development for the commercial partnerships team.
Foster an inclusive, collaborative environment that encourages innovation, accountability, open communication, and diverse perspectives.
Promote knowledge sharing and best practices across the organization.
Build and maintain relationships with agency stakeholders, media partners, and key industry contacts.
Act as a strategic partner in negotiations and partnership discussions to drive mutually beneficial outcomes.
Align commercial initiatives with client objectives and business priorities through cross-functional collaboration.
Support new business efforts with strategic insights, partnership opportunities, and executive-level presentations.
Communicate commercial strategy, priorities, and results to internal and external stakeholders.
Develop and deliver presentations conveying recommendations, business opportunities, and partnership value.
Influence decisions through business acumen, market expertise, and relationship management.