VP Marketing

Ontic•Austin, TX

19h•$250,000 - $270,000•Hybrid

About The Position

Ontic is hiring a purpose-driven marketing leader to grow its market position and build a scalable, data-driven marketing organization focused on pipeline growth. The VP Marketing will develop revenue marketing programs that combine digital precision with trusted human relationships, while keeping Ontic’s mission of helping organizations keep people safe at the center of the work. Reporting directly to the Chief Revenue Officer, this leader will align marketing strategy with revenue goals and go-to-market execution. The role oversees revenue marketing as well as brand and corporate communications, including PR, social media, and content strategy. It leads a multidisciplinary team, partners closely with Sales, and uses performance measurement and experimentation to improve pipeline creation, acceleration, and conversion. The role requires working on site in the Austin area. Preference will be given to candidates able to meet the role’s hybrid, on-site requirements. All Ontic employees are expected to understand and follow security and privacy policies to protect Ontic and client data.

Requirements

12+ years of progressive B2B marketing experience focused on pipeline generation.
6+ years in a senior leadership role.
Proven success leading integrated revenue marketing functions across demand generation, field marketing, and events in a growth-stage SaaS environment.
Strong command of modern marketing technology, including marketing automation, ABM platforms, CRM, analytics, and personalization tools.
Expert-level understanding of campaign measurement, pipeline attribution, and ROI modeling.
Demonstrated ability to lead and scale high-performing, cross-functional marketing teams.
Excellent communication skills and ability to be a strategic partner to Sales, Product, and executive leadership.
Ability to work on site in the Austin area and meet the role’s hybrid, on-site requirements.
Understand and adhere to Ontic security and privacy policies.

Nice To Haves

Experience marketing to large enterprises or regulated industries such as security, compliance, or government.
Experience expanding into and scaling new international markets, including adapting go-to-market strategy, messaging, demand generation, and field programs across regions.
Use of AI and automation to improve marketing performance, accelerate testing, and scale impact.

Responsibilities

Develop and execute a comprehensive revenue marketing strategy aligning demand generation, field marketing, and events with pipeline and growth objectives.
Manage the integrated brand and corporate communications function, including PR, social media, and content strategy.
Lead, grow, and mentor a multidisciplinary marketing team, with performance metrics tied to pipeline creation, acceleration, and conversion.
Design and execute integrated digital, content, and event campaigns for high-value personas and account segments.
Partner closely with Sales leadership on pipeline targets, territory success, and opportunity creation.
Manage and optimize the revenue marketing budget and technology stack for efficiency, measurement, and ROI.
Monitor and report marketing-sourced and marketing-influenced pipeline, and make data-driven recommendations.
Build a culture of ownership and empowerment, develop team members, and provide ongoing coaching.
Set direction, remove barriers, and foster collaboration between Marketing and Sales as a unified pipeline engine.
Model the “Marketing leads the way” ethos by adopting new approaches and demonstrating effective channels and experiences.
Recruit exceptional talent, support team growth, and celebrate achievement.
Maintain high standards for creativity, data discipline, and execution while encouraging experimentation and learning.