VP of Email Marketing

Best Egg•Wilmington, NC

About The Position

Best Egg, now part of Barclays, is seeking a strategic, data-driven email marketing leader to own channel performance across Existing Customer Marketing, Remarketing, and Cross-sell. The role sets channel strategy, translates business priorities into an integrated roadmap, and ensures programs deliver relevant, consistent customer experiences. It leads lifecycle, event-triggered, promotional, and cross-sell communications, partnering with Marketing, Product, Analytics, Data Science, Technology, Creative, Legal, and Compliance to drive measurable growth while protecting customer trust. The leader will improve marketing technology and processes and use customer insights and experimentation to increase email effectiveness. The role also includes team leadership, channel planning and measurement, end-to-end campaign operations, and oversight of brand, accessibility, deliverability, consent, privacy, and regulatory requirements. The position reports to the Sr. Director of ECM & Cross-Sell Strategy.

Requirements

10+ years of Email, CRM, lifecycle, or direct marketing experience, including meaningful experience leading teams and complex programs.
Deep knowledge of modern Email strategy, including journey orchestration, segmentation, personalization, automation, AI-enabled decisioning, privacy-conscious targeting, and deliverability.
Strong command of channel economics and performance measures, including deliverability, engagement, conversion, incrementality, retention, and cross-sell outcomes.
Demonstrated ability to build testing and measurement plans, interpret results, and turn insights into decisions and sustained performance improvements.
Strong analytical rigor and attention to detail, with the ability to detect risks, monitor performance signals, and protect channel health.
Working knowledge of deliverability, consent management, privacy, CAN-SPAM, accessibility, and related Email compliance practices.
Proven people leader who sets clear expectations, develops talent, and builds an inclusive, accountable team culture.
Strong cross-functional influence and judgment to align senior stakeholders, resolve competing priorities, and move complex work forward.
Highly organized, customer-focused, and adaptable in a fast-paced environment with multiple concurrent priorities.

Nice To Haves

Experience in FinTech, financial services, or another regulated consumer business.

Responsibilities

Own the Email channel strategy and annual roadmap, aligning investment and priorities with customer needs, growth objectives, and enterprise goals.
Translate business strategies into an integrated portfolio of lifecycle, event-triggered, promotional, and cross-sell programs with defined audiences, personalized messages, timing, and success measures.
Lead, coach, and develop the Email team, establishing priorities, operating standards, accountability, and capacity plans.
Direct audience, segmentation, personalization, contact, and content strategies to improve relevance while managing frequency and customer fatigue.
Build a testing agenda across creative, offers, cadence, journeys, audiences, and send strategies, and turn findings into scalable improvements.
Establish channel goals and reporting for deliverability, engagement, conversion, incremental business results, opt-outs, and customer experience.
Oversee end-to-end Email operations, including campaign planning, briefs, production, quality assurance, approvals, deployment, and post-launch analysis.
Strengthen Email templates, automation, and controls.
Ensure Email programs meet brand, accessibility, deliverability, consent, privacy, and regulatory requirements.
Manage agency, vendor, platform, and budget needs as applicable.
Contribute to or set strategy, make recommendations for change, and plan resources, budgets, and policies.
Manage and maintain policies and processes, deliver continuous improvements, and escalate policy or procedure breaches.
Define jobs and responsibilities, plan for departmental future needs and operations, counsel employees on performance, and contribute to employee pay decisions or changes.
Advise key stakeholders, including functional leadership teams and senior management, on functional and cross-functional impact and alignment.
Assess and mitigate risks, support control and governance activities, and strengthen controls related to the team's work.
Collaborate across the organization and with internal and external stakeholders to advance business objectives.

Benefits

Pre-tax and post-tax retirement savings plans with a competitive company matching program.
Paid time off, including vacation and personal/sick time.
Paid short-term and long-term disability leaves.
Paid parental leave.
Paid company holidays.
Multiple healthcare plans, including dental and vision options.
Flexible Spending Plans for Health Care and Dependent Care, and Health Reimbursement Accounts.
Company-paid life insurance.
Wellness platforms.
Employee assistance programs.
Health Advocate programs.
Discounted identity theft protection.
Pet insurance.
Fitness center reimbursements.