Vice President Jobs

About The Position

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least 10 years of progressive marketing experience, including at least 5 years in a senior leadership or management role.
• Proven record developing and executing marketing initiatives that drive revenue growth, customer acquisition, brand awareness, and market expansion.
• Demonstrated success leading marketing functions in a multi-location, multi-brand, or geographically dispersed organization.
• Extensive experience in digital marketing, lead generation, demand generation, content strategy, SEO, paid media, social media, and marketing automation.
• Strong understanding of marketing analytics, customer insights, and performance measurement, with the ability to translate data into actionable business strategies.
• Experience developing, managing, and optimizing multi-million-dollar marketing budgets while ensuring strong ROI.
• Ability to lead, coach, and develop high-performing marketing teams and manage external agencies, consultants, and vendor partnerships.
• Ability to align marketing strategies with organizational goals and communicate the business impact of marketing initiatives to executive leadership.
• Strong business acumen and ability to balance strategic planning with hands-on execution in a fast-paced, growth-oriented environment.
• Exceptional leadership, communication, presentation, project management, and organizational skills.
• Collaborative mindset and ability to influence and build relationships across Operations, Business Development, Finance, Human Resources, and Executive Leadership.
• Ability to manage multiple priorities, meet deadlines, and adapt to changing business needs and market conditions.
• Willingness and ability to travel locally and out of state as needed to support company initiatives, branch operations, and strategic business objectives.
• Ability to successfully complete a background check in accordance with applicable laws and company policies.

Nice To Haves

• Master’s degree or advanced professional certification.
• Experience supporting organizations in restoration, construction, home services, property services, franchising, or other field service industries.
• Experience supporting organizational growth initiatives, including acquisitions, market expansion, and brand integration.

Responsibilities

• Develop and execute integrated marketing strategies supporting company growth, market expansion, and revenue generation across service lines and locations.
• Lead annual marketing planning, including budget development, resource allocation, forecasting, and analysis of marketing investments and results.
• Direct and optimize digital marketing initiatives, including SEO, paid search, social media, website management, email marketing, local search, and content strategy.
• Design and oversee advertising, lead generation, and customer acquisition campaigns for residential and commercial markets.
• Identify, evaluate, and expand customer acquisition channels to improve lead quality, conversion rates, and market penetration.
• Ensure brand consistency and compliance with SERVPRO brand standards across marketing materials, campaigns, communications, and customer touchpoints.
• Manage and develop internal marketing team members and oversee relationships with agencies, contractors, media partners, and marketing vendors.
• Establish KPIs, dashboards, and reporting processes to measure campaign effectiveness, lead generation, customer acquisition costs, ROI, and overall marketing impact.
• Partner with Business Development to support referral source engagement, commercial account development, community outreach, and sales growth initiatives.
• Collaborate with Client Experience and Operations to enhance customer communications, improve lead capture, and strengthen marketing-to-sales conversion.
• Provide branch leaders with localized marketing strategies, tools, promotional materials, and guidance for market-specific growth opportunities.
• Conduct market research, customer analysis, and competitive intelligence to identify trends and inform strategic decisions.
• Support acquisition integration, including brand alignment, communication planning, and market transition strategies for new locations.
• Prepare and deliver executive-level presentations on marketing performance, strategic recommendations, growth opportunities, and business impact.
• Foster innovation, accountability, and continuous improvement using data, technology, and industry best practices.