Vice President, Social Media

Inizio Evoke•Philadelphia, PA

2h•$130,000 - $160,000•Remote

About The Position

Inizio Evoke Comms is a global health communications agency serving pharmaceutical, biotechnology, medtech, consumer, and nonprofit clients. The Vice President, Social Media leads strategic social, influencer, and digital communications programs for healthcare and consumer health brands. As a member of the leadership team, this person shapes client strategy, develops teams, and helps guide the agency’s social offering across health, wellness, and behavior-change communications. The role is remote, based out of the New York or Philadelphia office, and reports to a Senior Vice President, Social Media.

Requirements

At least 10 years of experience in social media, digital communications, or influencer marketing within healthcare, wellness, pharmaceutical, or consumer health sectors.
Deep expertise across major social platforms, including Instagram, TikTok, LinkedIn, Facebook, X, and emerging channels.
Strong understanding of healthcare communications, patient and consumer audiences, social trends, creator partnerships, and culturally relevant storytelling.
Experience leading complex client relationships and managing integrated social programs across multiple accounts.
Knowledge of healthcare compliance environments and approval processes.
Proven leadership skills, including experience mentoring and developing teams.
Confidence presenting to senior stakeholders and leading workshops, training sessions, and pitches.
Experience using social listening and analytics tools such as Brandwatch, NetBase, Julius, or similar.
Commercial acumen, including experience managing budgets, forecasting, and supporting business growth.

Responsibilities

Lead strategic social media and influencer programs across multiple high-profile healthcare and consumer health accounts.
Advise clients on social strategy, digital trends, content, and platform innovation in the health landscape.
Oversee end-to-end social campaign planning and execution, ensuring quality, compliance, and measurable impact.
Partner with creative, media, digital, and account teams on integrated health communications programs.
Lead client workshops, social training, platform trend briefings, and social media best-practice sessions.
Use data, analytics, and social listening insights to shape strategy, understand audience behaviors, and develop recommendations.
Build and mentor teams, provide strategic oversight, and support professional development.
Support new business growth through pitches and strategic proposals, and identify opportunities with healthcare and consumer health clients.
Guide teams and clients through issues management and reputation-sensitive situations in regulated or consumer-facing environments.