Vice President, Creative Strategy (Social Media)

Orchestra•New York, NY

About The Position

Orchestra is seeking a Vice President, Creative Strategy (Social Media) to lead social-first strategies and campaigns that help consumer brands earn attention, participate meaningfully in culture, and connect with audiences. The role turns social behavior, audience insights, cultural shifts, platform dynamics, and business objectives into strategic direction and ideas designed to resonate in social environments. The Vice President serves as both a senior strategic leader and hands-on practitioner, personally leading research, uncovering insights, developing strategic narratives, writing briefs, and building and presenting strategies. Social is treated as a place where audiences participate in culture, form communities, influence one another, and shape brand relevance—not merely as a distribution channel. The work also extends beyond social, translating social and cultural insights into ideas for earned media, influencer partnerships, experiential, and other brand touchpoints in collaboration with Orchestra’s agencies and teams. The role is ideally based in Orchestra’s New York City office. The listed salary range is $163,000, with bonus potential, commensurate with experience and skills.

Requirements

At least 10 years of experience in social strategy, brand strategy, cultural strategy, or a related discipline, with significant experience in a social, communications, marketing, or integrated agency environment.
Demonstrated experience independently leading social-first strategy for major consumer brands, from research and insight development through strategic recommendation, ideation, and client presentation.
Deep experience with social listening, audience research, cultural analysis, competitive intelligence, trend forecasting, and qualitative and quantitative research methodologies.
Ability to develop strategic frameworks, narratives, and briefs connecting audience and cultural insights to business objectives and campaign opportunities.
Deep understanding of TikTok, Instagram, YouTube, Reddit, Pinterest, emerging social channels, and the behaviors and communities shaping their use.
Experience developing social-first strategies and ideas that extend across creators, earned media, content, partnerships, experiential, and other brand touchpoints.
Strong experience contributing to new business, including research and insight generation, strategic development, ideation, pitch development, and presentation.
Ability to build trusted relationships with senior clients and communicate complex strategic thinking clearly, confidently, and persuasively.
Strong facilitation skills, including experience leading strategic working sessions, brainstorms, and cross-functional teams through ambiguous challenges.
Ability to set strategic direction while personally conducting research, writing, developing strategies, and delivering work.
Extremely strong presentation, written communication, interpersonal, and organizational skills.
Ability to distinguish a meaningful insight from an observation or trend, and to turn complex research, data, cultural observations, and business challenges into persuasive strategic narratives.
Executive-level client presence, confidence challenging assumptions, ability to navigate ambiguity, and experience counseling senior stakeholders.
Collaborative, entrepreneurial approach and interest in building a new capability while remaining hands-on.

Responsibilities

Lead social-first brand, content, channel, and campaign strategies grounded in audience behavior, cultural insight, platform dynamics, performance data, and client business objectives.
Lead the strategic process personally, from research through recommendation.
Translate how people behave, communicate, discover, share, and participate across social platforms into actionable brand insights and opportunities.
Define campaign strategy architecture, including audiences, brand role, cultural opportunity, channel roles, content territories, and creator and community opportunities.
Serve as a senior strategic counselor to clients, offer proactive perspectives on social and culture, challenge assumptions, and identify opportunities for brands to participate more relevantly and distinctively.
Turn social and cultural insights into campaign territories and ideas, collaborating with communications, influencer, experiential, account, and production teams to bring them to life across channels.
Lead and participate in brainstorms, contributing audience, cultural, community, creator, and platform intelligence.
Evaluate campaign concepts against strategy and social behavior so ideas feel native to their platforms and communities.
Track emerging platforms, communities, creators, behaviors, and internet culture, and translate changes into meaningful client implications and opportunities.
Establish KPIs and measurement frameworks for social-first campaigns, using performance and audience response to identify learnings and evolve recommendations.
Support new business by diagnosing client challenges and developing insights, strategic narratives, and campaign territories for pitches.
Establish frameworks, tools, and standards for social-first strategy across Orchestra, and help teams improve how social behavior, audience insight, and culture inform their work.