Social Media Creative

Runway
•Remote

About The Position

Runway is seeking an AI-native Social Media Creative to make short-form creative work for Instagram Reels, TikTok, YouTube Shorts and X. This is a hands-on making role focused primarily on editing, using Runway products and other generative AI tools to create polished, attention-grabbing content across video, motion, design, animation and editorial formats. The creative may work on launch content, trend-driven posts, tutorials, product-feature explorations, brand campaigns, product marketing and internal demos. The role calls for strong short-form storytelling, platform-native work and the ability to turn cultural moments and product releases into timely content. The position sits within the creative department and reports to the Social Media Lead. It also partners across product, research and marketing to translate product capabilities and model developments into compelling work for social audiences. The role is open to remote candidates across North America, with company offices in New York City, San Francisco and Seattle.

Requirements

  • 4 to 8 years of professional creative experience in social media, editing, directing, design, animation, art direction, writing or a combination of these fields.
  • Exceptional short-form editing skills and a strong instinct for hooks, pacing and sound.
  • A portfolio showing polished, intentional creative work made with AI tools, not only traditional work or experimentation.
  • Deep, hands-on fluency with generative AI creative tools, used daily, and practitioner-level understanding of their capabilities and constraints.
  • Strong visual and conceptual taste across mediums and production methods.
  • Proven understanding of social media across Instagram, TikTok, YouTube and X, including trends, formats, strategies and platform algorithms.
  • Ability to spot trends early and produce quality work quickly.
  • Self-direction and creative initiative, including the ability to start making work without waiting for a brief.
  • Curiosity about generative AI technology, including following model releases, experimenting with tools and understanding the technology's trajectory.
  • Comfort working in a fast-moving environment where tools, workflows and possibilities are constantly changing.

Responsibilities

  • Create high-quality short-form video, motion, design and animation for Instagram Reels, TikTok, YouTube Shorts and X using AI tools, primarily Runway products.
  • Edit short-form content with strong hooks, pacing and sound to maintain attention from the opening through the final frame.
  • Develop concepts and execute finished creative work from initial idea through final output.
  • Create top-of-funnel content designed to stop the scroll and perform on each platform.
  • Respond quickly to trends, news and cultural moments with timely content.
  • Explore and extend the creative possibilities of generative AI tools by developing new techniques, workflows and visual languages.
  • Produce content for brand campaigns, product marketing, social media, tutorials and internal demos.
  • Partner with product and research teams to translate new features and model capabilities into creative work that showcases their potential.
  • Share workflows, techniques and best practices to contribute to the team's evolving creative process.
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