Paid Creative & Media Manager

PetHonesty, LLC•Austin, TX

About The Position

The Paid Creative & Media Manager owns Pet Honesty’s paid strategy on Meta and TikTok, including TikTok Shop, and the creative that runs across those channels. The role is hands-on in the ad accounts, building campaigns, evaluating results, and using performance insights to shape the next round of creative. Advertising is intended to drive incremental demand across Amazon, TikTok Shop, Chewy, other marketplaces, and retail; performance is therefore evaluated on incremental revenue across storefronts rather than in-platform ROAS. The position develops and manages paid media plans and budgets, directs traffic across storefronts, optimizes campaign performance, and tests new channels when appropriate. It also builds a paid affiliate and creator engine, develops creative testing plans, maintains platform pixels and conversion signals, and establishes incrementality-focused measurement and reporting. The role works closely with teams including Amazon/retail media, DTC, Brand Marketing, Creative, Finance, Business Intelligence, and Demand Planning, while sitting outside Brand and partnering closely with Brand Marketing on messaging and direction.

Requirements

At least 3 years of hands-on paid media management experience, with readiness to own performance across marketplaces and retail rather than only DTC.
Recent, hands-on ownership of Meta ad accounts, including personally building and running campaigns rather than relying on an agency or analyst.
Hands-on management of TikTok Shop GMV spend and boosting, not only Spark Ads.
Hands-on experience with Meta Pixel, Conversions API, and signal quality.
Hands-on incrementality testing experience, including geo-holdouts and conversion lift.
Ability to use performance data to shape creative and creative briefs.
Fluency with blended economics across channels, including MER, contribution margin, and incrementality.
Strong curiosity and data orientation, including interest in understanding why ads perform.

Nice To Haves

Experience scaling a paid affiliate or creator program, including securing usage rights.
Experience driving off-Amazon traffic to Amazon using Amazon Attribution and Brand Referral Bonus.
Working knowledge of Amazon Marketing Cloud audiences and media mix modeling.

Responsibilities

Build and own annual and quarterly paid media plans and budgets across channels, funnel stages, and storefronts.
Decide where traffic should go, including using Amazon for conversion, velocity, and organic rank and TikTok Shop to prove concepts before scaling them.
Reallocate spend weekly based on incremental results and plan for major events and launches, including Prime Day, Black Friday, and new product launches.
Own Meta and TikTok performance, including TikTok Shop GMV spend, boosting, and Spark Ads, with daily hands-on account management.
Test new channels such as Google, YouTube Shorts, Pinterest, and Reddit when Meta and TikTok are performing and a channel passes an incrementality test.
Set and execute account structure, bidding, audience, and testing standards.
Partner with the affiliate content engine to turn high-performing creator and affiliate content into paid social that drives incrementality.
Build creator and affiliate briefs based on winning paid-media hooks, move winning creator ads across platforms, secure content usage rights, and scale the program.
Partner with Brand to keep top-funnel creator activity aligned with brand strategy.
Run a continuous creative testing roadmap across hooks, angles, formats, UGC, creator content, and partnership ads.
Brief the in-house creative team, video editors, and creators, and create ads directly when speed matters.
Use account-level performance data to explain why ads won or lost by audience and product.
Keep ads and product listings on Amazon, TikTok Shop, and Chewy consistent to support conversion.
Share winning messages with Brand, Amazon, and Retail teams so paid-media learnings are used across the business.
Own Meta and TikTok pixel and conversion-signal health, including Pixel, Conversions API, Events API, and event match quality, in partnership with DTC/e-commerce.
Tag Amazon-bound traffic with Amazon Attribution and maximize Brand Referral Bonus.
Work with the Amazon team on Amazon Marketing Cloud audiences to measure off-Amazon traffic.
Quantify the halo effect of paid social on Amazon organic sales, branded search, TikTok Shop, Chewy, and retail.
Own an incrementality-first measurement framework using blended MER, geo-holdout and conversion lift tests, and post-purchase surveys.
Report weekly and monthly to leadership on incremental revenue, new-to-brand purchases, blended MER, and branded search lift.
Partner with Amazon/retail media, DTC, Brand Marketing, Creative, Finance, Business Intelligence, and Demand Planning.