Vice President of Media Strategy

JPMorgan Chase & Co. • New York, NY

2d • $133,000 - $195,000

About The Position

As a Vice President of Media Strategy on the Freedom card marketing team, you will lead audience, channel, and media investment strategy for brand and product campaigns. You will translate business and campaign objectives into integrated media briefs and partner with the Media Center of Excellence (COE) to steward investment, oversee activation and optimization, and turn performance into clear recommendations.

The role works closely with brand, acquisitions, campaign advertising, experiences, content, product, research, analytics, finance, control partners, media specialists, and agencies to create coordinated customer journeys and responsible business outcomes. You will also develop reusable media practices, evaluate emerging platforms and capabilities, and ensure strategies and partner activity meet applicable legal, risk, compliance, accessibility, privacy, and control requirements.

Requirements

• 10 or more years of experience in media strategy, media investment, consumer marketing, strategic planning, or a related field.
• Demonstrated experience developing integrated media strategies, audience approaches, channel plans, investment recommendations, and measurement frameworks.
• Experience overseeing media agencies, platform partners, campaign activation, optimization, budgets, and performance reporting.
• Strong business and marketing judgment, with the ability to connect media choices to customer and business outcomes.
• Experience using customer, competitive, market, and performance insights to shape strategy and recommendations.
• Ability to evaluate investment trade-offs and manage budgets, forecasts, pacing, dependencies, and risks with discipline.
• Excellent strategic storytelling and executive communication skills, including the ability to simplify complexity and influence stakeholders.
• Demonstrated ability to lead cross-functional teams and external partners through ambiguity, competing priorities, and rigorous deadlines.
• Strong collaboration, relationship management, and decision-making skills.
• Knowledge of media measurement, testing, audience strategy, and full-funnel performance evaluation.
• Bachelor's degree or equivalent experience.

Nice To Haves

• Experience in financial services, payments, credit cards, or another highly regulated consumer category.
• Experience working for or with leading media agencies, publishers, platforms, analytics providers, or marketing technology partners.
• Experience managing significant cross-channel media investments and full-funnel measurement.
• Experience connecting paid media with owned channels, partnerships, and customer experiences.
• Advanced degree in marketing, business, analytics, or a related field.

Responsibilities

• Define priority audiences and opportunities using customer, market, behavioral, and performance insights.
• Translate brand, product, and campaign objectives into media objectives, channel roles, audience strategies, sequencing, and reach plans.
• Develop annual and longer-term media strategies that balance brand building, product demand, acquisition, engagement, and portfolio priorities.
• Create investment recommendations across campaigns, audiences, channels, and time periods, including where to increase, reduce, test, or redirect spend.
• Partner with finance, sourcing, media specialists, and agencies on budgets, forecasts, scopes, pacing, governance, and investment transparency.
• Partner with campaign advertising strategy to align audiences, channel roles, creative requirements, sequencing, launch readiness, and success measures.
• Lead the development and assessment of integrated media plans and oversee activation, delivery, and in-market optimization through internal and external partners.
• Establish media performance measures, testing priorities, measurement frameworks, and learning agendas with analytics and research partners.
• Synthesize audience, media, creative, and business performance into clear insights and recommendations for senior leaders.
• Build reusable audience, channel, investment, and optimization practices while evaluating emerging platforms, formats, data capabilities, and measurement approaches.
• Ensure strategies, investments, deliverables, approvals, and partner activity meet applicable legal, risk, compliance, accessibility, privacy, and control requirements.

Benefits

• Competitive total rewards package including base salary determined based on role, experience, skill set, and location.
• Eligible roles may receive commission-based pay and/or discretionary incentive compensation in the form of cash and/or forfeitable equity.
• Comprehensive health care coverage.
• On-site health and wellness centers.
• Retirement savings plan.
• Backup childcare.
• Tuition reimbursement.
• Mental health support.
• Financial coaching.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior