Vice President of Paid Media

Buyerlink•Walnut Creek, CA

2d•$180,000 - $200,000

About The Position

Buyerlink is seeking a hands-on, strategic performance marketing leader to own and scale paid social and native advertising for its Home Services and Automotive businesses. The role will define the paid media vision, lead and develop a high-performing team, set strategy, build and optimize campaigns, improve lead quality, scale volume, and establish a repeatable growth model that can expand across Buyerlink’s broader portfolio. The Vice President of Paid Media will lead both strategy and execution, managing significant budgets, developing test-and-learn programs, partnering cross-functionally, and building the systems, team, and reporting needed to make paid social and native display advertising a scalable consumer acquisition engine. Meta is the primary platform. The role will own paid marketing strategy except paid search, prove the model, and build the operating infrastructure to establish paid social and display advertising as a meaningful growth engine. The position is described as an opportunity for a proven hands-on operator to take on broader ownership and executive leadership. Buyerlink is a performance marketing and online marketplace company connecting high-intent consumers with businesses across automotive, home services, and other consumer categories. Its measurable operating environment emphasizes media performance, customer economics, creative effectiveness, and speed of execution. Home Services is a major growth vertical, and the company is investing in paid social as a significant acquisition channel that may scale across the broader company. The listed compensation range is $180,000–$200,000. Compensation depends on factors including knowledge and skills, role-specific qualifications, market location, and experience. The posting also refers to the opportunity as a Director of Paid Media, although its title is Vice President of Paid Media.

Requirements

At least 7 years of performance marketing experience, including substantial hands-on ownership of paid social and native advertising.
Personally scaled Meta lead-generation spend above $1 million per month while holding or improving cost per lead and lead quality.
Currently hands-on in Meta Ads Manager, personally building, launching, and optimizing campaigns.
Deep expertise in Meta Ads Manager, including campaign setup, optimization, measurement, and scaling across Facebook and Instagram.
B2C consumer lead-generation experience and ability to balance cost per lead, volume, and lead quality.
Experience leading B2C paid social campaigns in Home Services, Automotive, lead generation, or another high-volume consumer acquisition environment.
Track record of scaling paid social programs from hundreds of thousands of dollars per month to multi-million-dollar monthly budgets while improving efficiency, lead quality, and return on investment.
Strong understanding of local-market acquisition, service-area constraints, seasonality, consumer intent, and lead-quality economics.
Ability to manage significant paid media budgets and scale investment based on business performance.
Strong analytical skills and comfort with performance data, financial metrics, attribution, and business KPIs.
Experience designing and leading creative, audience, conversion, and market-testing programs.
Ability to translate campaign performance into clear insights, decisions, and recommendations for senior stakeholders.
High ownership, rigor, organization, and accountability.
Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent professional experience.

Nice To Haves

Experience in native and display advertising beyond Meta.
Knowledge of Tableau, GA4, and lead-generation landing-page flows.
Home Services or Automotive industry lead-generation experience.

Responsibilities

Own paid social and native display advertising for the Home Services and Automotive verticals.
Lead campaign strategy while remaining hands-on with campaign execution and management.
Build, launch, manage, and optimize campaigns across Meta, native, display, programmatic, and emerging social platforms.
Scale lead volume profitably while improving lead quality, conversion rates, cost per lead, and overall campaign efficiency.
Own channel performance, economics, and investment, and scale budgets based on business performance.
Build a rigorous experimentation and optimization program across creative, audiences, offers, campaign structure, conversions, and markets.
Integrate AI into creative development and paid media workflows, including planning, research, iteration, analysis, forecasting, reporting, and experimentation.
Partner with Creative, Analytics, Engineering, Sales, and vertical leadership to align paid media strategy with business priorities.
Strengthen measurement and reporting across Meta Pixel, Conversions API, offline conversions, attribution, and lead-quality measures such as acceptance, contact, appointment, and close rates.
Develop the paid social playbook, operating model, processes, and team structure needed to scale the channel across Buyerlink.
Communicate performance insights, risks, recommendations, and investment plans to senior leadership.
Own paid marketing strategy except paid search, prove the model, and build operating infrastructure for scalable paid social and display advertising.