Vice President, Paid Media & Digital Strategy

Avōq•New York, NY

1d•$200,000•Hybrid

About The Position

Avoq is seeking a Vice President to serve as a senior member of the AIP team, providing leadership and mentorship to a growing team of strategists and leading work for a diverse client portfolio, including Fortune 100 companies, global brands, universities, foundations, and coalitions. The role may be based in the Washington, D.C., New York, Asbury Park, New Jersey, or Chicago office, with a flexible hybrid arrangement requiring four days in the office. The Vice President serves as the senior paid media advisor across client accounts, owns strategic direction and recommendation quality, and manages senior client relationships. The role leads integrated, audience-informed media strategies across digital channels and, where relevant, offline media; oversees planning, activation, optimization, and reporting; and works with insights and analytics colleagues to define measurement frameworks and translate results into actionable client recommendations. This position manages and develops teams and senior media leads, partners with account and practice leadership on staffing, scopes, resources, and account profitability, and contributes to new business and account growth. It also builds relationships with media and technology partners, improves practice standards and workflows, and evaluates emerging channels, AI-enabled tools, and changes in advertising technology, policy, privacy, and measurement. The role applies Avoq’s proprietary AI-powered intelligence solutions and works closely with Research, Integrated Analytics, and Insights teams to strengthen audience understanding and client outcomes.

Requirements

12+ years of experience in paid media, digital strategy, or integrated media planning, with progressive responsibility and substantial agency experience managing multiple clients and competing priorities.
5+ years of direct people management experience, including managing managers or senior media leads and developing high-performing teams.
Demonstrated ability to independently lead complex client engagements, advise senior stakeholders, manage escalations, and earn trust through strategic counsel and reliable delivery.
Experience developing and overseeing multimillion-dollar media programs, allocating investment across channels, and aligning plans with client objectives and measurable outcomes.
Deep expertise across paid social, search, programmatic, and video, with experience integrating CTV and streaming, digital audio, and publisher partnerships.
Prior hands-on campaign execution experience and current platform fluency sufficient to evaluate plans, troubleshoot issues, and guide activation teams; experience leading delivery through others is essential.
Strong understanding of audience research, segmentation, advanced targeting, media measurement, attribution, and optimization, including the limitations of platform-reported results.
Experience partnering on scopes, staffing, resource planning, and financial management, with an understanding of how delivery decisions affect account profitability.
Record of contributing to new business wins and account growth through proposals, presentations, and recommendations.
Excellent written and verbal communication skills, including the ability to explain technical concepts and performance data clearly to nontechnical audiences.
Fluency with analytics, visualization, and reporting platforms.
Bachelor’s degree in advertising, marketing, business, or a related field, or equivalent relevant professional experience.

Nice To Haves

Experience integrating offline media.
Experience in public affairs, issue advocacy, corporate reputation, or campaigns reaching policymakers and policy influencers is strongly preferred.
Experience applying emerging AI platforms, agentic workflows, and marketing technology to plan, activate, or optimize campaigns.

Responsibilities

Serve as the senior paid media advisor across a portfolio of client accounts, owning strategic direction, recommendation quality, and senior client relationships.
Lead investment discussions and manage escalations in partnership with account and practice leadership.
Lead integrated media strategies based on audience intelligence, defining objectives, channel roles, budgets, and measurement plans.
Guide investment across paid social, search, programmatic display and native, online video, CTV and streaming, digital audio, and publisher partnerships; integrate offline media where relevant.
Oversee planning, activation, optimization, and reporting through account teams; review major plans and deliverables, challenge assumptions, diagnose performance issues, and provide hands-on guidance when needed.
Partner with insights and analytics colleagues to establish KPIs and measurement frameworks, assess results against objectives, and communicate recommendations and data limitations to clients.
Manage and coach team members, senior media leads, and strategists; set goals, provide feedback, lead performance conversations, and support hiring, development, and advancement.
Partner with account and practice leadership on scopes of work, staffing, resource allocation, and account profitability.
Ensure accurate management of media budgets, pacing, forecasts, and reconciliations, and address delivery or scope risks early.
Lead paid media strategy for new business and account expansion, including discovery, proposals, investment recommendations, and pitch presentations.
Build relationships with media platforms, publishers, and technology partners to assess inventory, targeting, pricing, and measurement approaches.
Strengthen planning standards, quality assurance, workflows, and knowledge sharing across the practice.
Evaluate emerging channels and AI-enabled tools, as well as changes in targeting, privacy, measurement, and advertising policies.
Develop practical points of view and testing recommendations for clients, including public affairs and advocacy campaigns.