Vice President, Paid Media & Digital Strategy

Avōq•Chicago, IL

1d•$200,000•Hybrid

About The Position

Avoq is seeking a Vice President to serve as a senior member of the AIP team, providing leadership and mentorship to strategists and leading work for clients ranging from Fortune 100 companies and global brands to universities, foundations, and coalitions. The role may be based in the Washington, D.C., New York, Asbury Park, New Jersey, or Chicago office. The Vice President serves as a senior paid media advisor across client accounts, owning strategic direction, recommendation quality, and senior client relationships. The role leads integrated, audience-informed media strategies and investment discussions; oversees planning, activation, optimization, and reporting; and partners with research, analytics, insights, account, and practice colleagues to deliver measurable client outcomes. The position also manages and develops teams and senior media leads, supports account growth and new business, and helps ensure client programs are delivered effectively and profitably. The Vice President strengthens practice-wide standards and evaluates emerging channels, AI-enabled tools, and changes in targeting, privacy, measurement, and advertising policies. Avoq describes its workplace as inclusive and offers flexible hybrid arrangements, with four days in the office.

Requirements

12 or more years of experience in paid media, digital strategy, or integrated media planning, with progressive responsibility and substantial agency experience managing multiple clients and competing priorities.
5 or more years of direct people management experience, including managing managers or senior media leads and developing high-performing teams.
Demonstrated ability to independently lead complex client engagements, advise senior stakeholders, manage escalations, and build trust through strategic counsel and reliable delivery.
Experience developing and overseeing multimillion-dollar media programs, allocating investment across channels, and aligning plans with client objectives and measurable outcomes.
Deep expertise across paid social, search, programmatic, and video; experience integrating CTV and streaming, digital audio, and publisher partnerships.
Hands-on campaign execution experience and current platform fluency sufficient to evaluate plans, troubleshoot issues, and guide activation teams; experience leading delivery through others.
Strong understanding of audience research, segmentation, advanced targeting, media measurement, attribution, and optimization, including limitations of platform-reported results.
Experience partnering on scopes, staffing, resource planning, and financial management, with an understanding of how delivery decisions affect account profitability.
Record of contributing to new business wins and account growth through proposals, presentations, and recommendations.
Excellent written and verbal communication skills, including the ability to explain technical concepts and performance data clearly to nontechnical audiences.
Fluency with analytics, visualization, and reporting platforms.
Bachelor’s degree in advertising, marketing, business, or a related field, or equivalent relevant professional experience.

Nice To Haves

Familiarity with offline media integration.
Experience in public affairs, issue advocacy, corporate reputation, or campaigns reaching policymakers and policy influencers is strongly preferred.

Responsibilities

Serve as the senior paid media advisor across a portfolio of client accounts, owning strategic direction, recommendation quality, and senior client relationships.
Lead investment discussions and manage escalations with account and practice leadership.
Lead integrated media strategies grounded in audience intelligence, defining objectives, channel roles, budgets, and measurement plans.
Guide investment across paid social, search, programmatic display and native, online video, CTV and streaming, digital audio, and publisher partnerships; integrate offline media where relevant.
Oversee planning, activation, optimization, and reporting through account teams; review major plans and deliverables, challenge assumptions, diagnose performance issues, and guide activation teams when needed.
Partner with insights and analytics colleagues to establish KPIs and measurement frameworks, evaluate campaign results, and communicate recommendations and data limitations to clients.
Manage and coach team members, senior media leads, and strategists; set goals, give feedback, lead performance conversations, and support hiring, development, and advancement.
Partner on scopes of work, staffing plans, resource allocation, and account profitability; ensure accurate budget management, pacing, forecasts, and reconciliations, and address delivery or scope risks early.
Lead paid media strategy for new business and expansion opportunities, including discovery, proposals, investment recommendations, and pitch presentations.
Build relationships with media platforms, publishers, and technology partners to assess inventory, targeting, pricing, and measurement approaches.
Strengthen planning standards, quality assurance, workflows, and knowledge sharing across the practice.
Evaluate emerging channels and AI-enabled tools, and monitor changes in targeting, privacy, measurement, and advertising policies.
Develop practical points of view and testing recommendations for clients, including public affairs and advocacy campaigns.