Vice President, Media Products| US: Remote

Circana•,

1d•$268,000 - $282,000•Remote

About The Position

The Vice President, Media Products will own the strategy and evolution of products that help clients plan, measure, and optimize media investments. The role connects media exposure, consumer behavior, and business outcomes across channels, delivering solutions that enable advertisers, agencies, retailers, and media partners to improve performance and demonstrate impact. The position is US remote and includes strategic, commercial, and client-facing leadership responsibilities.

Requirements

Significant experience in media, media measurement, AdTech, MarTech, analytics, or product management.
Knowledge of media planning, attribution, incrementality, optimization, and performance measurement.
Understanding of advertiser, agency, retailer, publisher, and platform needs.
Experience launching and scaling enterprise data or analytics products.
Strong commercial and strategic leadership capabilities.
Executive-level communication and client engagement skills.
Bachelor’s degree or equivalent experience.

Responsibilities

Define the media product strategy, roadmap, and investment priorities.
Lead the development of media planning, measurement, attribution, and optimization capabilities.
Identify solutions that connect media activity with sales, consumer behavior, and business outcomes.
Partner with data science and engineering teams to operationalize measurement methodologies.
Engage advertisers, agencies, retailers, publishers, and platforms to understand evolving needs.
Support product commercialization, pricing, packaging, and go-to-market activities.
Monitor developments across digital, television, social, retail media, and emerging channels.
Establish performance measures for product adoption, client outcomes, and revenue growth.
Represent Circana’s media product vision with senior clients and industry partners.