Senior Vice President, Media Relations

Inizio Evoke•Philadelphia, NY

About The Position

Inizio Evoke Comms is a global, award-winning health communications agency partnering with pharmaceutical, biotechnology, medtech, consumer, and nonprofit clients. It delivers insights-driven public relations campaigns, policy programs, and initiatives that advance health and wellbeing. The Senior Vice President, Media Relations plans and manages strategic media and communications plans and campaigns across the agency in partnership with account leads. This role is remote or hybrid from the New York or Philadelphia office and reports to the Chief Media Relations Officer. The role provides strategic counsel to clients and account teams, oversees media strategies and communications-program execution, manages client relationships and complex media engagements, and leads issue-management planning. It also develops staff through coaching and performance management and supports business development, including new-business planning and account growth.

Requirements

12 or more years of communications agency experience or relevant experience in a related field, such as marketing, advocacy, or a health or science role involving public- and private-sector entities in global or domestic health; relevant health-sector expertise is also considered.
Experience overseeing multiple significant media programs, such as programs with large scopes or budgets, and complex client engagements while supporting junior staff and agency account needs.
At least 2 years of experience managing direct reports.
Experience winning new business and organically growing existing accounts.
Verbal and written communication skills for internal and external audiences.
Presentation skills and the ability to coach team members to further develop their presentation skills.

Responsibilities

Oversee media strategy recommendations for clients and account teams, and provide strategic counsel on the role of media across accounts.
Lead issue-management scenario planning for media activities and guide execution during crises.
Oversee development and implementation of the media components of communications programs, ensuring best practices and high-quality deliverables.
Apply expertise across media practices and communicate with media outlets at all levels, including top-tier reporters.
Understand client goals and strategies, provide guidance to multiple clients, and attend client meetings and media events, including accompanying talent to media opportunities.
Oversee multiple client relationships and provide a high level of service; build relationships with external groups and partners such as advocacy groups and vendors.
Facilitate client workshops and events, including speaker training, multi-stakeholder convenings, and internal messaging workshops.
Build strong agency relationships with reporters.
Manage individuals and support their professional growth, including initiating and leading performance reviews for junior staff.
Give junior team members direct, constructive feedback and help them develop foundational skills.
Partner with account teams on integrated programming recommendations, model collaboration, and encourage regular feedback.
Mentor, motivate, and coach team members.
Communicate agency services and capabilities to current and prospective clients and provide examples of the agency’s work.
Provide strategic insight into new-business program development and develop and oversee new-business plans related to media activities.
Understand costs associated with core media activities and make value-oriented recommendations to account teams.