Senior Vice President, Consumer Panel & Behavior Products| Level 22| US: Remote

Circana•,

1d•$325,000 - $343,000•Hybrid

About The Position

The Senior Vice President, Consumer Panel & Behavior owns the product vision, strategy, and portfolio for Circana’s consumer panel and behavioral measurement solutions. The role leads and develops product managers across solution areas and embeds AI-native product practices, including continuous customer signal mining and evidence-based roadmapping. As the portfolio’s primary voice of the customer, this leader works directly with clients to turn consumer panel data and behavioral insights into scalable, differentiated solutions. The role aligns customer demand, business priorities, and cross-functional execution to drive growth and market impact across the portfolio. It involves significant client-facing work and up to 25% travel. The position is US remote or hybrid.

Requirements

12–15+ years of experience in product management, analytics, consumer insights, or market research, including 5+ years in a senior leadership role leading and developing product teams.
Deep expertise in consumer panel data, behavioral measurement, or longitudinal research methodologies.
Experience operating in a global, multi-market organization and a track record of leading product strategy and teams across multiple countries or regions.
Ability to define product vision and strategy and translate complex datasets into clear product and business opportunities.
Strong executive communication, collaboration, and stakeholder management skills.
Experience partnering across data science, technology, research, and commercial teams, and ability and willingness to spend significant time directly engaging with clients.
Ability to lead cross-functional teams and manage multiple priorities in a fast-paced, matrixed environment.
Bachelor’s degree in business, marketing, analytics, economics, or a related field, or equivalent experience.
Role requires up to 25% travel.

Nice To Haves

Background in consumer packaged goods, retail, or consumer intelligence/market research industries.
MBA or other advanced degree.

Responsibilities

Own the product vision, strategy, and multi-year roadmap for the full Consumer Panel & Behavior portfolio.
Lead, develop, and mentor product managers, setting priorities and holding the team accountable for outcomes.
Serve as the portfolio’s primary voice of the customer by collaborating with clients, gathering feedback, and validating roadmap decisions against customer input.
Identify client needs across consumer panel and behavioral measurement and translate them into scalable data, analytics, and product capabilities.
Partner with data science, technology, research, operations, and commercial teams to enhance consumer measurement solutions and embed AI-native practices, including continuous customer signal, rapid prototyping, and evidence-based roadmapping.
Evaluate trends in consumer purchasing and consumption behavior, channel and occasion preferences, and category dynamics to inform investment decisions.
Drive product commercialization, positioning, pricing, packaging, and go-to-market strategy across the portfolio.
Establish product performance measures, own revenue, retention, and adoption outcomes, and use client feedback to guide enhancements.
Serve as the senior subject matter expert and voice of the Consumer Panel & Behavior business with clients, prospects, and executive stakeholders.