Vice President Of Marketing

RDM Holding Company•Kochville Township, MI

About The Position

The VP of Marketing is a strategic, results-driven leader responsible for developing, implementing, and optimizing comprehensive marketing initiatives that drive revenue growth, strengthen brand recognition, and increase customer acquisition across multiple locations and service lines. The role leads marketing strategy, budgeting, digital marketing, advertising, communications, brand management, lead generation, and performance analytics. Working with the Executive Leadership Team, Business Development, Operations, and branch leadership, the VP of Marketing aligns marketing strategies with organizational objectives, market opportunities, and growth initiatives. The position combines strategic vision and data-driven decision-making to build high-performing marketing programs with measurable business results.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
At least 10 years of progressive marketing experience, including at least 5 years in a senior leadership or management role.
Proven record developing and executing marketing initiatives that drive revenue growth, customer acquisition, brand awareness, and market expansion.
Demonstrated success leading marketing functions in a multi-location, multi-brand, or geographically dispersed organization.
Extensive experience in digital marketing, lead generation, demand generation, content strategy, SEO, paid media, social media, and marketing automation.
Strong understanding of marketing analytics, customer insights, and performance measurement, with the ability to translate data into actionable business strategies.
Experience developing, managing, and optimizing multi-million-dollar marketing budgets while ensuring strong ROI.
Ability to lead, coach, and develop high-performing marketing teams and manage external agencies, consultants, and vendor partnerships.
Ability to align marketing strategies with organizational goals and communicate the business impact of marketing initiatives to executive leadership.
Strong business acumen and ability to balance strategic planning with hands-on execution in a fast-paced, growth-oriented environment.
Exceptional leadership, communication, presentation, project management, and organizational skills.
Collaborative mindset and ability to influence and build relationships across Operations, Business Development, Finance, Human Resources, and Executive Leadership.
Ability to manage multiple priorities, meet deadlines, and adapt to changing business needs and market conditions.
Willingness and ability to travel locally and out of state as needed to support company initiatives, branch operations, and strategic business objectives.
Ability to successfully complete a background check in accordance with applicable laws and company policies.

Nice To Haves

Master’s degree or advanced professional certification.
Experience supporting organizations in restoration, construction, home services, property services, franchising, or other field service industries.
Experience supporting organizational growth initiatives, including acquisitions, market expansion, and brand integration.

Responsibilities

Develop and execute integrated marketing strategies supporting company growth, market expansion, and revenue generation across service lines and locations.
Lead annual marketing planning, including budget development, resource allocation, forecasting, and analysis of marketing investments and results.
Direct and optimize digital marketing initiatives, including SEO, paid search, social media, website management, email marketing, local search, and content strategy.
Design and oversee advertising, lead generation, and customer acquisition campaigns for residential and commercial markets.
Identify, evaluate, and expand customer acquisition channels to improve lead quality, conversion rates, and market penetration.
Ensure brand consistency and compliance with SERVPRO brand standards across marketing materials, campaigns, communications, and customer touchpoints.
Manage and develop internal marketing team members and oversee relationships with agencies, contractors, media partners, and marketing vendors.
Establish KPIs, dashboards, and reporting processes to measure campaign effectiveness, lead generation, customer acquisition costs, ROI, and overall marketing impact.
Partner with Business Development to support referral source engagement, commercial account development, community outreach, and sales growth initiatives.
Collaborate with Client Experience and Operations to enhance customer communications, improve lead capture, and strengthen marketing-to-sales conversion.
Provide branch leaders with localized marketing strategies, tools, promotional materials, and guidance for market-specific growth opportunities.
Conduct market research, customer analysis, and competitive intelligence to identify trends and inform strategic decisions.
Support acquisition integration, including brand alignment, communication planning, and market transition strategies for new locations.
Prepare and deliver executive-level presentations on marketing performance, strategic recommendations, growth opportunities, and business impact.
Foster innovation, accountability, and continuous improvement using data, technology, and industry best practices.