Vice President of Marketing

HomeSmart Services • Scottsdale, AZ

6d

About The Position

The Vice President of Marketing develops and executes HomeSmart’s overall marketing strategy to strengthen brand awareness, drive business growth, and support organizational objectives. This executive leader oversees all marketing functions, emphasizing digital strategy, brand management, content development, and integrated marketing campaigns. Working closely with the CEO and senior leadership team, the role aligns marketing initiatives with company priorities, improves market positioning, and delivers measurable results. The position also provides strategic direction to internal teams, external agencies, and creative partners.

Requirements

• At least 5 years of experience in a senior marketing leadership or management role.
• At least 8 years of marketing experience, including digital marketing, social media, content development, and traditional advertising.
• Demonstrated success developing and executing comprehensive marketing strategies and campaigns.
• Strong understanding of digital marketing platforms, brand management, market positioning, and audience development.
• Proven leadership and team management capabilities, with the ability to influence and collaborate across all levels of an organization.
• Exceptional written and verbal communication, presentation, and interpersonal skills.
• Strong strategic thinking, analytical, and problem-solving abilities.
• Excellent organizational skills, attention to detail, and sound decision-making capabilities.

Nice To Haves

• Experience implementing, managing, and optimizing HubSpot or similar marketing automation and CRM platforms.

Responsibilities

• Develop and execute comprehensive marketing strategies that support organizational growth, brand positioning, and business objectives.
• Lead the company’s digital marketing strategy, including website management, email marketing, social media, search engine marketing, and digital advertising.
• Oversee integrated marketing campaigns, promotional initiatives, and brand awareness programs.
• Direct content strategy, creative development, advertising, and marketing communications across digital and traditional channels.
• Analyze market trends, audience insights, and campaign performance to identify opportunities and improve marketing effectiveness.
• Partner with senior leadership to develop strategic growth initiatives and ensure marketing efforts support company-wide priorities.
• Oversee public relations, media relations, and corporate communications, including reputation management and crisis communications.
• Manage relationships with external marketing agencies, consultants, and contractors to ensure alignment, quality, and execution.
• Develop and manage the marketing budget, allocate resources effectively, and measure return on investment.
• Establish performance metrics and reporting processes to evaluate marketing effectiveness and drive continuous improvement.

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off (PTO)
• Paid holidays
• Pet insurance
• Wellness initiatives
• Employee engagement events
• Employee recognition and rewards

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed