Sales Director Jobs

About The Position

Requirements

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, Tourism, Communications, or a related field.
• At least 8 years of progressive sales and marketing experience.
• At least 5 years of leadership experience managing teams and commercial functions.
• Proven history of driving revenue growth and business expansion.
• Experience developing and managing budgets, forecasts, and performance reporting.
• Strong expertise in digital marketing and modern customer acquisition strategies.
• Excellent leadership, communication, negotiation, and presentation skills.
• Advanced skills in Microsoft Office and business analytics tools.

Nice To Haves

• Experience in attractions, theme parks, water parks, resorts, hospitality, entertainment, tourism, or destination marketing organizations.
• Revenue management experience.
• Partnership and sponsorship sales experience.
• Experience with CRM and marketing automation platforms.
• Established network in hospitality, travel, tourism, entertainment, or attractions industries.

Responsibilities

• Lead development and execution of annual and long-range commercial growth strategies.
• Own attendance, revenue, market-share growth, and commercial performance objectives.
• Develop revenue optimization strategies across domestic and international market segments.
• Drive season pass sales, admissions revenue, group business, and ancillary spending.
• Partner with Operations and Finance to increase guest spending and profitability.
• Evaluate market trends, consumer behavior, and competitive positioning to identify growth opportunities.
• Monitor sales performance, forecasts, budgets, and commercial KPIs; present results and recommendations to executive leadership.
• Develop and execute sales plans for group, corporate, youth, school, and tour operator business.
• Build relationships with hotels, resorts, destination marketing organizations, convention and visitors bureaus, travel agencies, tour operators, and local businesses.
• Identify and secure partnerships that increase visitation and revenue; lead sponsorship development.
• Negotiate contracts, promotions, strategic alliances, and commercial agreements.
• Establish sales targets, territory plans, and performance goals across B2B channels.
• Lead integrated marketing across digital, social, traditional, influencer, public relations, and experiential channels.
• Own brand positioning and long-term brand strategy; develop annual marketing plans and promotional calendars.
• Build awareness in Florida and key feeder markets; oversee advertising, creative development, content production, and media planning.
• Direct agency relationships and media-buying initiatives.
• Lead public relations, media outreach, press events, influencer engagement, and community relations; maintain brand consistency across guest touchpoints.
• Drive online ticket sales and digital revenue; lead SEO, SEM, paid social, display advertising, retargeting, and digital acquisition.
• Optimize website performance, user experience, mobile functionality, and conversion rates.
• Use analytics and attribution modeling to guide marketing investment and improve full-funnel marketing performance.
• Manage CRM, email marketing, automation, and customer lifecycle initiatives; develop personalized campaigns to increase repeat visitation and lifetime value.
• Analyze attendance trends, booking patterns, purchasing behavior, and demand forecasts; evaluate competitive pricing and market positioning.
• Develop segmentation strategies, performance dashboards, and reporting tools to guide decisions.
• Collaborate with Finance and Operations to improve yield, capacity utilization, and per-capita spending.
• Recruit, develop, coach, and retain a high-performing sales and marketing team; establish goals, KPIs, development plans, mentoring, and succession planning.
• Promote accountability, collaboration, innovation, and performance excellence.
• Partner with Operations, Finance, Guest Experience, Food & Beverage, Retail, and executive teams.
• Lead departmental planning, budget development, and resource allocation.
• Manage multi-million-dollar sales and marketing budgets and allocate resources to maximize ROI.
• Monitor revenue forecasts, sales pipelines, marketing effectiveness, and profitability; deliver measurable growth across commercial revenue channels.
• Present business performance, financial results, and strategic recommendations to senior leadership.

Benefits

• Competitive executive-level salary.
• Performance-based bonus program.
• Medical, dental, and vision insurance.
• Company-paid life insurance.
• 401(k) with company match.
• Paid time off (PTO).
• Paid holidays.
• Short-term disability coverage.
• Professional development opportunities.
• Career growth within NDM Hospitality.